Harvard Business Review

JUNE 8, 2018

We heard this leadership dilemma from multiple companies that participated in our research on the leadership perspectives of C-suite executives and millennial leaders, which was co-produced by our three organizations, The Conference Board, RW2 Enterprises, and DDI. What might business models of the future look like?

Development 12

Development Participative Conference Innovation 12

Strategy Driven

JANUARY 26, 2011

This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. In fact, at Telstra, social media participation is mandatory! Still skeptical? Then take a look at the hard numbers. Very, very smart.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. This was Alejandra’s first focus group. Ricardo chuckled.

Case Study 9

Case Study Price Brand Focus Group 9

Strategy Driven

NOVEMBER 8, 2010

If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. Marketing 101 principles still apply.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 74

Franchising Marketing Strategy Strategic Planning 74

Harvard Business Review

OCTOBER 11, 2016

Yet, even smart companies are often clueless about how to leverage their employees’ insights that would enable them to tap into this huge and exploding Latino market — a market that is projected to reach $1.7 ” Multinational companies based in the US are desperate to unlock this growth market.

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

SEPTEMBER 15, 2014

To get serious results from a network, you need commitment and a continuity of relationships among the participants. Participants tend to belong for individualistic reasons. Network members readily participated in focus groups and collaborated with Gilbert’s group to develop new programs and store designs.

Gilbert 9

Gilbert Participative Cooper Network Economy 9

Harvard Business Review

APRIL 28, 2011

I know a former CEO of a large beverage company who so loved direct consumer contact he couldn't contain himself at focus groups. After watching behind the mirror for a spell, he'd burst into the room and start talking directly with the subjects, much to the chagrin of his market researchers. But you have no other option.

Loyalty 15

Loyalty Brand CEO Pharmaceuticals 15

HR Digest

NOVEMBER 9, 2023

According to the International Labor Organization , the global labor force participation rate for women stands at 47 percent. Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. Gender is not the only discriminating divide.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

JUNE 20, 2014

Since the FWI’s 2008 National Study of Employers, employers have continued to increase such options as control over breaks (from 84% to 92%), control over overtime hours (from 27% to 45%), and time off during the workday when important needs arise (from 73% to 82%). At the Center for Talent Innovation (CTI), we call this “flex around the edges.”

Flextime 9

Flextime Human Resources Career Talent Management 9

Harvard Business Review

APRIL 28, 2011

upload the photo of a wine stain on your table cloth to a website and get back in minutes a detailed — and guaranteed — expert treatment for its safe removal); perhaps it's an invitation to participate in an 'open innovation' focus group for non-trivial compensation.

Innovation 14

Innovation Price Competitive Advantage Efficiency 14

Harvard Business Review

SEPTEMBER 7, 2011

million university graduates entered the job market in 2010 , up from one million in 1999. Especially telling: 57% of the Chinese women university graduates surveyed for our book Winning the War for Talent in Emerging Markets rated the public sector as an attractive job option. More than 6.4 Not acting, however, is not an option.

Travel 10

Travel Survey Marketing Budgeting 10

Harvard Business Review

MAY 24, 2012

One such dad commented in a CTI focus group, "I'm the primary breadwinner, so I can't take time off now. Staggered hours and telecommuting are a huge hit in emerging markets , too. But in looking for a new job, a role with flexibility will be my top choice.". Recognition resonates.

Chief Financial Officer 16

Chief Financial Officer Motivation Loyalty Budgeting 16

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. The vision thing. The result?

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. And while Danny couldn’t compete in or even attend all the races himself anymore, he encouraged his staff to participate as often as they could.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

DECEMBER 19, 2011

The CWLP survey found that 65% of educated Brazilian women view the public sector as very desirable to work for, head and shoulders above their counterparts in other BRIC markets. A government job once meant parking one's ambitions at the door — one focus group participant went so far as to say that it "stains resumes."

Survey 13

Survey Education Competitive Advantage Human Capital 13

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. The participants were American women whose racial and ethnic identity was African American/black, Asian American, Latin/Hispanic, or any combination of these races and ethnicities.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

SEPTEMBER 24, 2013

I was sitting in a new product meeting at a South of Market social media start-up that had been grinding away on a clever little Facebook app that wasn’t quite getting as much traction or enthusiasm as they had expected. Don’t confuse emotional engagement with focus group feedback or customer satisfaction scores.

Innovation 12

Innovation Learning Curve Benchmarking Compliance 12

Harvard Business Review

MAY 8, 2015

Serve on a focus group to assess a new vendor or benefit options. Ask your boss if you can sit in on an important meeting with higher-ups; ask the marketing team if you can tag along on a sales call with a prominent client. Laura Troyani had a good job in marketing research at a consumer products company in the Boston area.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

AUGUST 29, 2012

Breaking down silos and decision-making hierarchies, understanding customers better, bringing products to market faster — these are imperatives for many companies today. It used to be that most of our customer feedback came in word form, either via the web site or in focus groups.

Rogers 8

Rogers Learning-by-Doing Training Process 8

Harvard Business Review

AUGUST 17, 2015

Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable. But it can only happen when the consumer is both a participant and observer of her own life.

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

AUGUST 23, 2016

Measuring Marketing Insights. This includes speaking opportunities, focus group participation and sales references as well as involvement in cross- and up-sell opportunities. Based on the re-conceptualization of our customer journey, some of our key marketing strategies changed. Insight Center.

Company 8

Company Content Information Software 8

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” At Hootsuite, the social media management platform, marketing and human resources executives collaborate to do this.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12

Harvard Business Review

AUGUST 17, 2016

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction.

Media 8

Media Sample Brand Marketing 8