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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format.

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I Accomplished My 2015 Goal!

Eric Jacobson

I hit my 2015 fitness goal - run 50 competitive races during the year. Panera Bread Diabetes Dash 10K (Leawood, KS) -- Set my PR for a 10K at 52:08 minutes. This year also solidified my firm believe in goal setting , a topic I often write about on this blog. And, include a time period in which you want to achieve your goal.

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What Was Unilever Thinking?

N2Growth Blog

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. While rushing to get an ad out on Facebook may be a goal of the marketing department, not vetting its content properly hurt the brand and the rest of Unilever! It’s that simple! No more discussion or debate needed.

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Dawn Elise Warden-Reeder Joins the Women on Business Contributor Team

Women on Business

A former lifestyles magazine editor and reporter covering an array of topics including philanthropy and business, health and well-being, sustainability, fashion, music and food, Dawn entered the public relations and social media field in 2010 as Executive Partner of The Whole Enchilada PR , now the culinary division of The Warden Ettinger Group.

PR 247
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How HR Can Help Managers To Become Better Leaders

Tanveer Naseer

Importance of HR for Business Productivity and Leadership Development As HR professionals, you’re uniquely qualified to help leaders develop the skills, systems and processes required for achieving their own objectives as well as organizational goals. When Kelly is not building campaigns, she is busy creating content and preparing PR topics.

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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

Your business plan doesn’t have to be hundreds of pages long, but it should outline your goals, strategies, and financial projections for the business. This could include everything from traditional advertising to online marketing to PR and events. Without a dream, it’s tough to make your business successful.

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5 Tips on How to become a Better Boss

Career Advancement

People will have a stronger grasp of their importance, and in turn, greater motivation, when they share the vision and goals. Be a Great PR Agent. At the beginning of a meeting, talk about how the project you’re presenting furthers the organization’s vision and mission. Sing your people’s praises in front of colleagues and superiors.

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