Vijay Govindarajan on How to Reverse the “Curse of Dominant Logic”
First Friday Book Synopsis
MAY 5, 2012
Here is an excerpt from an article written by Vijay Govindarajan for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Western multinationals — especially the most successful ones — consistently [.].
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