Leading Blog

DECEMBER 5, 2012

Without leadership, a business goes nowhere because business basics like management, creating processes, demanding accountability, planning, and marketing, which are covered in other Facts in the book, never even come into play. In other words, I think leadership is the first step toward owning and operating a successful business.

Automotive 285

Automotive Customer Loyalty Open-book Definition 285

Strategy Driven

AUGUST 15, 2016

For example, you may believe that loyal employees create satisfied, loyal customers, but do you have data which demonstrates that your longest serving staff create the highest levels of customer loyalty? So if your business is built on the assumption that employee loyalty is necessary to create loyal customers, collect loyalty data.

Customer Loyalty 50

Customer Loyalty Supply Chain Loyalty Analysis 50

HR Digest

JUNE 24, 2023

Understanding HR Analytics The Evolution of HR Management Over the past century, HR management has undergone a remarkable transformation, evolving from an operational discipline to a strategic function. Optimized HR Operations: HR analytics streamlines HR processes by automating data collection, analysis, and reporting.

Metrics 98

Metrics Trends Compliance Analysis 98

Strategy Driven

JULY 8, 2019

To maintain customer loyalty and stand out from the crowd, most e-commerce companies are continually trying to offer cheaper and faster shipping or easier returns. The fulfillment process is well-trodden territory for brick-and-mortar retailers: packages come directly to the stores at predictable intervals.

Transportation 50

Transportation Parcell Supply Chain Management 50

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. This vision establishes the principles for running a simple operation. Their goal is to make accounting, simple.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 9

Loyalty Customer Loyalty Travel Hotels 9

Harvard Business Review

SEPTEMBER 18, 2012

Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of consumers. Retail has entered the era of Big Data. The biggest retailers are investing accordingly.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

MAY 9, 2017

” The immediate result has been a world increasingly awash with platforms and, if you aren’t operating one, many will label you a strategy Luddite. To answer that question, one first needs to understand what makes online grocery delivery so different from other forms of online retail.

Retail 8

Retail Supply Chain Content Chief Technology Officer 8

Harvard Business Review

OCTOBER 28, 2014

The company’s market value has more than halved to an 11-year low as it acknowledged overstating profits by hundreds of millions of dollars. Regardless, Tesco’s collective failures feel operational, organizational and cultural. Tesco’s chairman has resigned in disgrace. This isn’t simply bad luck.

Retail 8

Retail Loyalty Supply Chain Discount 8

Harvard Business Review

JULY 21, 2017

To embrace this market shift, retailers will need to experiment with a range of technologies and strategies across marketing, supply chain, and merchandising. In categories like furniture and beauty, retailers are experimenting with other ways to offer sensory experiences. Shopping virtually with augmented reality.

Retail 8

Retail Supply Chain Merchandising Brand 8

Harvard Business Review

MARCH 12, 2014

In fact, 98% of IR500 retailers use some form of web analytics. Location analytics firm RetailNext currently tracks more than 500 million shoppers per year by collecting data from more than 65,000 sensors installed in thousands of retail stores. Marketing. Operations. And RetailNext isn’t alone.

Retail 8

Retail Customer Intimacy Apparel Wireless 8

Strategy Driven

NOVEMBER 15, 2019

While scaling your business can be challenging, there are plenty of ways to improve business operations, increase sales, and boost profits within your company. However, multichannel retail and distribution can lead to several difficulties such as wasted stock, overselling, and customer complaints. Create a customer loyalty program.

Strategy 10

Strategy Customer Loyalty Loyalty Advertising 10

Harvard Business Review

AUGUST 28, 2012

That age-old question resonates with the specialists who provide retailers with customer intelligence. For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. And why didn't she become a paying customer?

Retail 12

Retail Wireless Loyalty Chemicals 12

Harvard Business Review

OCTOBER 24, 2016

This disconnect is a major problem for the continuing development of efficient capital markets. Given their size and appetite for diversification, these gigantic investors are a significant source of financing for many companies and governments in the developed world, and their investment activities can and do move markets.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 8

Marketing Advertising Technology Content 8

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. Walmart isn’t the only retailer struggling with selling on the web — most brick and mortar stores are, too. They were popularized by American Airlines in 1982).

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

DECEMBER 2, 2013

And yet today’s top marketers are combining technology and teamwork to generate extraordinary results. Their insights and experience suggest five marketing capabilities that in their most refined form border on superpowers. Extraordinary marketers are amazing listeners. Retailers have stores, call centers, and e-commerce.

Marketing 9

Marketing Teamwork Technology Information Technology 9

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 8

Marketing Reis Brand Retail 8

Harvard Business Review

NOVEMBER 5, 2015

Marketers these days can capture and analyze sales patterns in minute detail. In practice, all this data usually sits in different places — a company’s legacy CRM systems, its loyalty program databases, new cloud-based applications, third-party servers, and so on. The New Tools of Marketing. Insight Center.

Marketing 8

Marketing CRM Retail System 8

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 10

Creativity Marketing Agility Budgeting 10

Harvard Business Review

JULY 25, 2017

And as e-commerce outfits increasingly follow Amazon’s lead in adopting a purely data-driven model to provide greater value in the face of squeezed margins, retailers and service providers that don’t embrace technology will be at a major disadvantage. Bringing Your Operations Online. Consider integration, too.

Loyalty 8

Loyalty Retail Real Estate Discount 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 8

Marketing Guidelines B2C Analysis 8

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? In general, however, e-commerce operations aren’t as cheap to run as most people think.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

OCTOBER 26, 2012

Welcome to problem #1 for retailers: The company knows that a potential customer has interacted with it across a lot of touch points but it has no idea that all these interactions are with Jane. Retailers are desperate to unlock this intelligence so they can make more personalized offers. Fill in the data holes. Data you can buy.

Retail 10

Retail Loyalty Customer Loyalty ROI 10

Harvard Business Review

JULY 16, 2013

Loyalty points. These tried-and-true tools of the retail trade might not be as sexy as other forms of marketing. But together they account for more than $165 billion in purchasing power ( $110 billion in gift cards purchased, $48 billion in loyalty points earned, and more than $5 billion in product coupons redeemed).

Brand 8

Brand Loyalty Retail Technology 8

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty.

Marketing 8

Marketing Brand Advertorial Advertising 8

Harvard Business Review

JULY 13, 2015

However, operating income was $178 million (thus, a measly 0.2% operating margin) which resulted in a $241 million net loss. Prime is the lynchpin of Amazon’s plan to rub out brick and mortar retailers. Quite simply, Prime has saturated the Whale Buyer market and is now hunting for smaller volume customers to fuel growth.

Retail 8

Retail Price Forrester Discount 8

Harvard Business Review

JUNE 6, 2018

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

Apparel 8

Apparel Retail Fashion Brand 8

Harvard Business Review

SEPTEMBER 12, 2017

Now Amazon can supplement that knowledge with direct, proprietary insights about the offline retail world. What Amazon will now study in the brick-and-mortar world – and more importantly, what it learns and how it applies the insights – can transform consumer retail in the United States. Changing price perception.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

FEBRUARY 17, 2012

She also receives a goodwill discount voucher of 10% as part of the store's customer loyalty initiative. retailers an estimated $16 billion a year. It is a significant part of the broader problem of retail crime which threatens the profitability and competitiveness of stores, products and retail businesses worldwide.

Retail 12

Retail Mass Marketing Customer Loyalty Discount 12

Harvard Business Review

SEPTEMBER 13, 2017

For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of the world market, and the second-largest beef producer and consumer. of revenues) and $13 million to $62 million (0.01% to 0.7% of revenues). Brazil’s Beef Industry.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

DECEMBER 9, 2011

This post is part of the HBR Forum, The Future of Retail. We're still operating with our primitive brain and, ultimately, we're primed to guard against starvation. Evermore sophisticated checkout systems allowed retailers to tally each purchase, maintain stock control, and see what was being purchased when.

Retail 15

Retail Wireless Advertising Price 15

Harvard Business Review

MARCH 4, 2011

For retailers, the future of shopping is here and many are scrambling just to keep up. Some retailers are responding with clever innovations. And we've all seen Apple apply IT to out-retail pretty much everyone else. But many retailers seem a bit overwhelmed. That is a battle most retailers will lose.

Retail 14

Retail Attrition CIO CFO 14

Harvard Business Review

MARCH 9, 2016

His prize, Victoria’s Secret, will generate $8 billion in revenue this year and operates in a dozen countries. They operated on shoestrings. Sure, they wanted a reaction to their product, retail environment, and service delivery. You can’t and shouldn’t count on them for their loyalty.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

DECEMBER 6, 2011

That is, just because you can, by virtue of your size or market power, extract more money from customers or partners, doesn't mean you should, especially if doing so serves no purpose other than filling your coffers. Two bright lights of Big Business were shining a spotlight on the dark side of how so many businesses operate.

Banking 15

Banking Brand Retail Loyalty 15

Harvard Business Review

JULY 28, 2016

While Dollar Shave Club represents a growing share of the razorblades market, it is still tiny, it operates with low margins, is made up of an irreverent albeit engineering-savvy team – and is, as yet, unprofitable. And according to a market study by Technavio, the global wet shave market is expected to reach $31.41

Business Model 8

Business Model Retail Brand Henderson 8

Harvard Business Review

FEBRUARY 8, 2012

History makes a compelling case that serving customers with integrity — delivering steadfast, predictable service quality — can translate into outsized loyalty and market share when the economy commits to a comeback. In other words, your market's unlikely to pay you extra to cover your investment in customer caretaking.

Airlines 14

Airlines Call Center Retail Bottom-up 14