Women on Business

JANUARY 24, 2011

I was in a meeting the other day, when one of the participants received a call from a journalist looking for women business owners who were having trouble accessing credit. Marketing in an Economic Downturn Post by Dr. Marsha Firestone, contributing Women On Business writer. The women in the room did not have that story at all!

Press Release 113

Press Release Discount PR Media 113

Women on Business

DECEMBER 17, 2010

Keep your local community close and participate - not out of selfish intent but rather out of the joy of being with others who speak your language. Having a Page for my business on Facebook made sense for my marketing plan. Sometimes only another artist knows what yet another artist is talking about! But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

Women on Business

JANUARY 8, 2011

For example, during Podcamp Hawaii, I tuned in to the other presenters’ and participants’ tweets, which gave me background knowledge of what’s going on, what is important to who, and who’s who. Marketing dollars to establish a relationship only go so far until actual relationships become more important.

Press Release 174

Press Release Discount PR Media 174

Women on Business

JANUARY 25, 2013

When you join groups, participate. Good PR begins with you. Use the platforms consciously: You are being scrutinized for what type of content is being put out by you, what you’re retweeting/commenting on, who’s reading/retweeting/commenting on your posts. Don’t aim to just add friends, make a point to engage others.

Brand 246

Brand Positioning Real Estate Media 246

Women on Business

JANUARY 11, 2011

For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them. When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.”

Press Release 124

Press Release Discount PR Magazine 124

Harvard Business Review

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Eventually, I was transferred to the mothership, Apple’s Cupertino, California headquarters to join Apple’s product PR team. PR played a huge role in this success. Wesson Wang.

PR 8

PR Press Release Report Porter 8

Rajesh Setty

JANUARY 17, 2012

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. None of the other 29 social media folks invited to participate in DellCAP blogged for a prominent media outlet like Fast Company. PR firms are also on the lookout for their clients and troll the Internet.

Media 44

Media PR Company Blog 44

Strategy Driven

APRIL 2, 2019

For example, if you’re joining a marketing team for a video-game developer, it might be worth listening to the IGN podcast, or the Giant Bombcast, both are regularly in the top 100 podcasts of any indexed listing. It’s not hard to see how this can give you a sense of participation, and potentially help you learn more than beforehand.

Resources 50

Resources Industry Learning-by-Doing Course 50

Rajesh Setty

JANUARY 17, 2012

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. None of the other 29 social media folks invited to participate in DellCAP blogged for a prominent media outlet like Fast Company. PR firms are also on the lookout for their clients and troll the Internet.

Media 36

Media PR Company Learning-by-Doing 36

Strategy Driven

NOVEMBER 25, 2016

The more companies participate on the sites, the bigger the sites become and authority grows. David has counseled businesses and executives on strategic communications and marketing issues. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations.

Reputation 50

Reputation Review Content Tactics 50

N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 382

Media Blog Tools Influence 382

Strategy Driven

JULY 15, 2016

Writing, speaking, negotiating, tweeting, or marketing requires excellent communication skills and is a tremendous asset to any company. Every corporation needs content writers, social media professionals, and skilled PR people. The graduate who has a rich mastery of language is an asset. Impressive personal brand.

Emotional Intelligence 50

Emotional Intelligence Diversity Long-term Letter 50

Harvard Business Review

MAY 6, 2015

Schneider Associates (SA) partnered with The Pollack PR Marketing Group (PPMG) to uncover the unique personalities and preferences of iGens. We believe the findings apply to marketing of all types. Brands are missing major marketing opportunities by not taking full advantage of mobile optimized messaging.

Marketing 8

Marketing How To Brand Media 8

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Investigate those doing what you want to do. Their advice can be invaluable. Research prospects and contacts.

Press Release 100

Press Release Discount Sharpe Advertising 100

Roundtable Talk

MAY 27, 2010

I have applied to over 800 positions , I have had 20+ phone interviews , from those about 10 face to face interviews and another 5 or so, second face to face interviews , been down to the final two at least three times and have finally got and accepted an offer for 1 Marketing Manager position! with a major bank!

Career 37

Career Blog B2B Learning-by-Doing 37

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. Your new customer''s legal and PR departments place so many restrictions on you that this great source of value and proof of your credibility is known only to you. legal or PR). Then reality strikes.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

NOVEMBER 25, 2013

The Walmart PR account tweeted back , saying, “It’s unfortunate that an act of human kindness has been taken so out of context. Frontline communicators in the communications or digital marketing department sign up to manage these sudden social media fires, but not all of these conflagrations are created equal.

PR 8

PR Media Marketing Storytelling 8

Harvard Business Review

MAY 22, 2013

This may seem like a silly question, the answer being of course, the sales & marketing team. Marketing that''s based on customer advocacy and influence must keep this basic truth front and center. Market and sell your customers. Who sells your products or services? More specifically, your customer advocates.

PR 8

PR CIO Reference How To 8

Harvard Business Review

OCTOBER 25, 2012

A leading mobile-phone maker falls out of step with its market — and struggles to catch up. A mighty oil company presides over an environmental disaster — one that spills over to become a PR disaster as well. But when the smartphone became the next big thing within the mobility market, the company lost its competitive edge.

Company 15

Company Airlines Offshoring PR 15

Harvard Business Review

JUNE 9, 2011

In this new edition, the authors have updated and expanded their advice for businesses participating in the new social medium in order to communicate with, energize, support, and learn from their customers.

Books 10

Books PR Policies Entrepreneur 10

Harvard Business Review

JULY 9, 2012

The latest Euro crisis summit was different from the 19 others that preceded it in one very important respect: The PR department of the EU played this one very well. And market participants were initially thrilled. And yet hopes are now slowly deflating once again, even as the Eurogroup works out the final details.

GDP 13

GDP Banking Bond Real Estate 13

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

MAY 29, 2015

Our polling also shows that those who are less educated, and less wealthy, and who live in rental housing, are more likely to support new development, but those supporters are less passionate than opponents and therefore are less likely to participate in the approval process. So what happens? The project prevailed.

Construction 8

Construction Politics Real Estate Project 8

Harvard Business Review

APRIL 7, 2011

The scalping market exists for three primary reasons. Trying to keep prices below market value is akin to hoping an inflated balloon will remain submerged in a pool of water — it's hard to do. If fans are willing to pay more, there will be a market. But it's time to give the scalpers a break.

Price 11

Price Sports PR Airlines 11

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

MARCH 24, 2015

As Schultz said about Starbuck’s “Race Together” initiative, “This is not some marketing or PR exercise. Otherwise, they risk corrupting the very democracy that invites their participation. This is to do one thing: use our national footprint and scale for good.”

CEO 8

CEO Policies Politics Rogers 8

Harvard Business Review

JUNE 21, 2012

As a result they view their Facebook page as just another channel for traditional advertising and PR — an approach that's typically antithetical to authentic customer advocacy. And the advocacy vendors who've been serving these companies for years can kick start a vibrant apps market for Facebook's platform.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

NOVEMBER 14, 2012

Others had dipped their toes in the water, using the service as a PR message board, blasting out links to press releases and favorable news coverage. But there's also a real benefit in, for the first time, being able to participate in (and add value to) the news stream as it unfolds. Some traditional pols weren't on Twitter at all.

Media 9

Media Press Release Covey PR 9

Women on Business

JANUARY 25, 2011

If you learn to plan, structure, and participate in meetings effectively, you will be able improve your own time management and productivity as well as that of other participants. For example, ‘To decide on a marketing plan and determine the next steps for everyone in the group. To be completed by March 31st.’

Press Release 140

Press Release Discount PR Magazine 140

Harvard Business Review

MARCH 1, 2017

To borrow Clayton Christensen’s phrase, our hotel laundry’s “job to be done” is not cleaning dirty clothes; it is preserving and enhancing our guests’ sense of participation in the world of fashion. The team designed a PR and social media campaign around her, raising the status and morale of the laundry staff.

Hotels 8

Hotels Fashion Budgeting Retail 8

Harvard Business Review

JUNE 28, 2011

They know they must be disciplined in thinking about what products not to pursue and bring to market, what geographies not to enter, what activities not to focus on at the moment. Gary Loveman, CEO of Harrah's Entertainment, is someone who gets this.

COO 15

COO Collins PR Strategy 15

leaderCommunicator

SEPTEMBER 27, 2012

Commonplace examples include changing dates of a job worked to cover resume gaps, or stating that they led a project when in fact they just participated. the last thing the company needed since it was already a PR pro’s nightmare due to its financial troubles. in Marketing. What happens when a reference check is made?

PR 113

PR Long-term Reference Cooper 113

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them. isn’t one of those markets.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

NOVEMBER 28, 2017

One of your executives comes to you with a proposal: she wants to lower the quality of service at the restaurants, reduce product safety standards, use deceptive marketing practices, lower employee pay, and adopt worse environmental practices. Why do anti-profit beliefs persist in a market society? But these effects were limited.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

JUNE 12, 2018

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

MAY 4, 2015

Here are a few examples: Gery (some of these are the individuals’ real names; others are pseudonyms) is an IT consultant, freelance writer, engineering technician, freelance marketing and PR consultant, and world-class bullwhip performer.

PR 8

PR Long-term Consultative Career 8

Harvard Business Review

MARCH 16, 2017

This was an unusual PR challenge. They don’t expect to be reprimanded by the very people they’re paying to market their products. That will only create a bigger PR problem for your firm. In today’s hyperpartisan environment, companies are facing backlash from in-house employees, too.

Company 9

Company PR Health Care Policies 9