Marshall Goldsmith

APRIL 26, 2019

You want three to five key points that you might say to the world about your subject, be it personal branding, effective marketing or whatever your field is. Understand the topics in the publications and look for holes in what isn’t being covered. And I love that what you’re suggesting is from a sales perspective.

Content 70

Content How To Drucker Brand 70

Chartered Management Institute

DECEMBER 5, 2023

Advice: Secure leadership for an insecure economy Written by David Waller Tuesday 05 December 2023 Share Share to Twitter Share to Facebook Share to LinkedIn Share via email More than six million UK employees live in a state of permanent high alert, subject to last-minute schedule changes and uncertain when their next pay packet is coming.

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Leadership Advice Long-term Credit Rating 98

Eric Jacobson

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want.

Storytelling 65

Storytelling How To Tools Books 65

Eric Jacobson

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want.

Storytelling 65

Storytelling Tools Books Learning-by-Doing 65

Lead Change Blog

APRIL 7, 2015

Another biblical nugget on this topic is in the Old Testament book of Judges, wherein Gideon eliminated those who knelt when drinking from the river as unfit for military service. Sales people in particular are notoriously opposed to being nuts-and-bolts product-knowledge experts. We should adopt this posture of solicitude.

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Open-book Price Consultative Tools 150

Strategy Driven

JUNE 15, 2015

While it can be annoying to receive messages from every company you ever purchased something from or expressed interest in, email is a necessary part of business and making sales in the digital age. For example, “We’re offering 10% from now to June 30th” makes it seem like you just want to make sales. Book value is not guaranteed.

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Marketing Discount Competitive Advantage Audience 50

Strategy Driven

OCTOBER 12, 2020

For instance, if an employee possesses strong skills in a specific subject, he or she can use these skills to educate new recruits. You don’t have to spend a large amount of money on training when you hire people who have good skills and who are well-versed on certain topics.

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Management How To Incentives Outsourcing 121

Skip Prichard

JUNE 3, 2020

As I happily watched these predictions come true, I thought that it was time to move on and study another topic. Some argued that reducing the stores’ hours would result in a significant drop in sales; others claimed that the impact on sales would be minimal. Be a role model. ” -Stefan Thomke.

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Power Kahneman Open-book Learning-by-Doing 94

Strategy Driven

MARCH 9, 2015

Presentation skills are one fifth of the sales process. Got (meaningful) subject matter? If you’re in sales, speaking in public is critical to your success. You have to go into a presentation or sales presentation wreaking of confidence. And being unprepared is one of the best ways to lose a sale or an audience.

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Audience Customer Loyalty Competitive Advantage Skills 50

N2Growth Blog

MAY 5, 2011

In today’s post I share my thoughts on how to develop a sound pricing strategy… While the topic of pricing is certainly not rocket science, it has indeed been a thorn in the side of business people since the dawn of commerce. Where possible all pricing should be subject to nuanced considerations.

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Price Discount Brand Supply Chain 314

Tanveer Naseer

MAY 10, 2016

People-facing jobs, like sales, management consulting and investment banking are dominated by extroverts. Moore brings his research on introverts and extroverts into the classroom — he includes the topic in his MBA and executive-education courses, as well as in-house corporate training programmes focused on management.

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How To Diversity CFO Education 100

Steve Farber

JUNE 6, 2017

Speakers who have lived and led in the trenches can relate those theories to the topic at hand and the experiences you and your team face. If a speaker has no raving fans, don’t bet the farm (or the widget factory or the sales team) that you will become the first. Even very serious topics require a little relief.

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Quality Audience Content Open-book 61

Eric Jacobson

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales.

Storytelling 61

Storytelling How To Tools Books 61

Modern Servant Leader

DECEMBER 11, 2014

I recently spoke at Hope College’s Critical Issues Symposium, on the topic of Digital Media and the Future of Leadership. As you know, this is a topic I’m passionate about. But the feedback you got was largely subjective and it was largely interpreted by the person delivering the message. Above are the highlights.

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Media Video Servant Leader Chief Financial Officer 213

Rich Gee Group

JULY 29, 2014

” Shut up after the sale. In sales, once you make the sales pitch, don’t say anything else. Get them talking on a general topic (movies, music) ask them what movies/music/whatever it was they like, engage them on that, go from there; offer bits of information about yourself then bounce it back to them.

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Tips Media Audience Follow-up 290

Great Leadership By Dan

MAY 1, 2008

I’ve found just about any leadership development topic that’s taught in the classroom can be learned just as effectively using web conferencing. Use internal subject matter experts. Sales reps love hearing from top performing sales reps, managers from experienced managers, etc… They don’t have to be polished trainers.

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Leadership Development Budgeting Development Leadership 120

Strategy Driven

AUGUST 31, 2018

If you create an engaging podcast on a topic, it will get shared widely. This practice will allow you to do much better in public speaking opportunities such as sharing a sales presentation. They allow you to dig a lot deeper and cover every aspect of your topic while delivering it in an easily digestible way.

Real Estate 51

Real Estate Audience Content B2B 51

Your Voice of Encouragement

DECEMBER 5, 2011

I prefer business books on topics like marketing, sales, leadership and personal development. Determine the one subject, program or book to focus on, and dedicate time to it. But as one for whom learning is a passion, I’ve discovered there are four downsides. #1 Lesson: It’s about quality, not quantity.

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Self-aware Open-book Comparison Newsletter 105

Steve Farber

JUNE 6, 2017

Speakers who have lived and led in the trenches can relate those theories to the topic at hand and the experiences you and your team face. If a speaker has no raving fans, don’t bet the farm (or the widget factory or the sales team) that you will become the first. Even very serious topics require a little relief.

Quality 40

Quality Audience Content Open-book 40

Strategy Driven

APRIL 27, 2015

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. Or are you just trying to make sales to make quota? This is a chance to convey messages, training, subject matter expertise, testimonials, and offers of value.

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Media Video Follow-up Customer Loyalty 50

Kevin Eikenberry

OCTOBER 18, 2010

Perhaps you truly are an expert in that subject matter. Perhaps people have come to you for your coaching help – either in the subject matter or because you are viewed in some other way as a good coach. Perhaps you have had some success in the past with the ideas you are now coaching others on.

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Succession Letter Mentor Workshop 184

Eric Jacobson

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. It helps them relax.

Storytelling 50

Storytelling How To Tools Books 50

Eric Jacobson

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Including me.

Storytelling 50

Storytelling How To Tools Books 50

Strategy Driven

APRIL 17, 2013

.” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. From a Good Sales Call to a Great Sales Call : Close More by Doing What You Do Best by Richard Schroder. Create a Tailor-Made Sales Strategy Using Lessons from the Field!

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Marketing Press Release Consultative Brand 50

Kevin Eikenberry

DECEMBER 9, 2010

Join the Bud to Boss Community to Connect to Resourcing Relationships Our new Bud to Boss Community will provide resources and support to help you become the best leader you can be. Do You Really Need a Meeting to Make a Decision?

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Workshop Blog Learning-by-Doing Video 179

Strategy Driven

JANUARY 28, 2015

Humans and search engines will not rate a web page well if the content on it is of no relevance to the topic. For example, a web page on fishing isn’t relevant to a website whose primary subject is computers. In other words, don’t fool people into thinking they visited a page about one topic. Marketing & Sales'

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Marketing Strategy Marketing Strategy Engineering 50

Strategy Driven

JUNE 24, 2015

Unfortunately, we then believe that what we think we've heard – a subjective translation of what's been said - is actually what was said or meant. Everything we hear people say is wholly dependent upon our unique and subjective filters. It's usually some degree of inaccurate. And it's not our fault. Our brains do it to us.

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Download Tips Open-book Learning-by-Doing 50

Kevin Eikenberry

JANUARY 3, 2011

Status Quo really isn’t…all things are subject to entropy, and stasis leads to death for organizations as well as organisms! Join the Bud to Boss Community to Connect to Resourcing Relationships Our new Bud to Boss Community will provide resources and support to help you become the best leader you can be. All the best.

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Workshop Blog Video Leadership Development 192

Strategy Driven

NOVEMBER 19, 2010

Since 1969, Communispond has helped over 600,000 client associates – including CEOs, board chairs, sales leaders, sports, media, and political figures – to achieve business goals by communicating with clarity and power. A group of HR professionals will likely view most subjects differently than a group of accountants will.

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Planning Audience Succession Library 50

Strategy Driven

JANUARY 27, 2011

For more information regarding this subject, visit Frank McIntosh at his website www.FJMcIntosh.com. Frank was inducted into the Delaware Business Leaders Hall of Fame in October 2008, one of 38 individuals so honored and the first not-for-profit executive to receive this distinction in Delaware’s 300 year business history.

Leadership 67

Leadership Newsletter Diversity Strategic Planning 67

Rajesh Setty

DECEMBER 14, 2011

Thought Leadership is one of my favorite topics. I met Dr. Liz Alexander who is an expert on helping people on their journey to becoming thought leaders earlier this year and was fascinated by her knowledge and approach to the topic. She was happy answer a few questions on the topic.

Leadership 58

Leadership Long-term Innovation Audience 58

Strategy Driven

NOVEMBER 26, 2010

Since 1969, Communispond has helped over 600,000 client associates – including CEOs, board chairs, sales leaders, sports, media, and political figures – to achieve business goals by communicating with clarity and power. Now pick a subject that you know very well. With knowledge and practice, associates gain confidence.

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Library Kaplan Newsletter Audience 70

N2Growth Blog

NOVEMBER 29, 2010

As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly. It's a great topic and I think you are directionally very accurate in your views. People understand this. Anyway, I liked your article.

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Blog Metrics Brand CEO 325

Strategy Driven

FEBRUARY 1, 2011

For more information regarding this subject, visit Frank McIntosh at his website www.FJMcIntosh.com. Frank was inducted into the Delaware Business Leaders Hall of Fame in October 2008, one of 38 individuals so honored and the first not-for-profit executive to receive this distinction in Delaware’s 300 year business history.

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Leadership Newsletter Diversity Strategic Planning 50

Kevin Eikenberry

SEPTEMBER 13, 2010

Reply Kevin Eikenberry September 21, 2010 at 8:21 pm Jeffrey – while this sounds like a potentially complicated issue, my initial comment would be to own their behavior, and discuss it rather than letting it reamin the subject of rumor and side conversations. Do You Really Need a Meeting to Make a Decision?

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Open-book Workshop Blog Video 170

Strategy Driven

JANUARY 7, 2011

Of course it depends on your subject matter, but try to include humans, don’t overkill it, no one wants to watch a talking head for 5 minutes – just consider in the edit ‘did I include enough human in my video?’ What do you want your viewer to do? Are you asking them to do it?

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Video Marketing Mix Press Release Engineering 50

Strategy Driven

JULY 3, 2015

It is usually technical or sales/marketing in nature. Categorized by subject, grade level and methods of delivery. Don't let the plan evolve from a training company's sales pitch. Big firms usually bring in junior associates after the sale is made. Training is rarely allowed to be extensive. Teaching-Training.

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