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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. In the book, they list the five foundational truths of youth marketing (and leadership). What is their frequency? Truth 2: Trust.

Marketing 261
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10 Gifts For You To Succeed In 2011.

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 10 Gifts For You To Succeed In 2011. As my holiday gift to you, here are my TEN most read & requested posts from 2010: Set Your 2011 Goals In Two Steps.

Waterman 286
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2011: What Do You Want To Change? | Rich Gee Group

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 2011: What Do You Want To Change? Now you know where you’ve been and what has happened to you , let’s begin to plan your new roadmap for 2011. Unported License.

Licensing 248
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Strong Returns Seen From Investments In Green Infrastructure

The Horizons Tracker

Good returns The researchers assessed the performance of investments in both green and dirty energy infrastructure between 2011 and 2021. They found that over the 10-year period, the return on wind and solar energy projects was 16%, versus 17% for fossil energy projects.

Energy 97
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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Resource Projection Best Practice 7 – Qualification Projections.

Strategy Driven

StrategyDriven Newsletter Signup StrategyDriven (Kindle Edition) StrategyDriven RSS Feed StrategyDriven Podcast iTunes Feed StrategyDriven Leadership Conversation iTunes Feed StrategyDriven Editorial Perspective iTunes Feed StrategyDriven on Facebook StrategyDriven on Twitter StrategyDriven LinkedIn Users Group Recent Articles Worn out at Work?

Project 56