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Brand Boring

Lead Change Blog

Lara’s executives wanted to clarify and begin driving a leadership brand throughout the organization. What unfolded during our conversation was a plan whereby their values, credo, code of conduct, and core competencies would converge into a leadership [.]. (To protect her identity, we’ll call her Lara.)

Brand 293
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How Do I Change My Reputation as a Leader? (Asking for a Friend)

Let's Grow Leaders

Your reputation defines your personal brand as a leader, and it’s how others would describe you in one sentence. Be sure to review our 6 Core Competencies You Can’t Lead Without. ” A quick, sincere apology goes a long way in building your trusted leadership brand. What would they say?

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Why Strategy Withstands the Test of Time

In the CEO Afterlife

Most of these opportunities fall outside of the core competency of the company and/or the positioning of the brand. Business Models Change and So do Core Competencies. Social media is a new model in which brand positioning is not only misunderstood, it is ignored. The fallout? This is what guides content.

Strategy 165
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6 New Rules for the Digital Age

Leading Blog

As opposed to: Until recently, the greatest competitive advantage went to companies that controlled distribution channels, had hard assets on the largest scale, or had established brands or patents. Trying to build on your core competence can be a liability in the digital age. Digitization defines the playing field.

Charan 273
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Kraft-Heinz Merger. Déjà Vu all over Again.

In the CEO Afterlife

The company attributed its phenomenal growth to astute brand building. The Strategic Health of Kraft Brands Remain Tenuous. There is truth to this, but for the record, the brand building referred to was not Kraft’s doing. This good work was performed by the brand builders of the acquired companies.

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Decoding the Cryptic and Confusing Workplace Jargon

HR Digest

Workplace jargon could top the list of the factors that etch exclusivity onto their brand. Exclusivity Many businesses strive to make a long-lasting mark in the industry by parading the unique aspects that they bring to the table. Many employees feel that using jargon makes them feel smarter and more professional.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

Prahalad CEO Magazine Chris Kearney Clay Christenson Connect and Develop Dov Seidman Ericsson Gary Hamel Gemini Consulting Henry Chesbrough Innovation to the Core ITC ITC Business Group LLC James Geurts James O''Toole Jossey-Bass/A Wiley Brand Judgment Calls Kellogg Graduate School of Management at Northwestern University Lao-Tse Lehigh University (..)