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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” These are the industry disruptors who have changed how business is conducted in distinctly powerful ways. A brand renegade makes huge changes that everyone else turns their heads to notice. Use them to generate value within your brand.

Brand 291
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Innovate Forward

Leading Blog

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. To streamline operations and control costs.

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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Combined with AI, all this data gathering can be exploited through the power of machine learning.

Brand 281
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The Rising Importance of the Chief Commercial Officer in Modern Business

N2Growth Blog

Understanding the Duties of a Chief Commercial Officer In the past ten years, the role of the Chief Commercial Officer has evolved to include more than just sales operations. The CCO often serves as a crucial bridge between a company’s day-to-day operations and long-term goals, offering valuable insights that influence its direction.

CRM 217
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Unleashing AI’s Potential: The Imperative of Creative Executive Leadership

N2Growth Blog

While some see it as a job disruptor, others recognize its potential as a catalyst for innovation. But beyond its functional capacities — from streamlining operations to nurturing customer relationships — lies an untapped reservoir of possibilities. And at the heart of this innovation lie our brilliantly creative executives.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Top Ten Strategies for Business Success in 2024.

Rich Gee Group

Embrace AI & Machine Learning 2024 is the year to harness the power of artificial intelligence (AI) and machine learning (ML). These technologies can streamline operations, enhance customer experiences, and provide insights that drive strategic decisions. A happy and skilled workforce is more productive and innovative.

Strategy 195