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Christensen Featured in Interview about Marketing Theory

First Friday Book Synopsis

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. The book focuses on marketing and consumer behavior.

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World Innovation Forum - Clay Christensen

CEO Blog

Today I am blogging live at World Innovation Forum (#WIF11). Attending and listening to speakers helps plant the seeds of innovation in my mind. First speaker is one of my favorites - Clay Christensen. Of course he spoke about disruptive innovation. They began by taking the low end of the market - rebar.

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Disrupt Yourself

Lead Change Blog

Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. Perhaps innovative thinking among your management team has stalled.

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Disrupt Yourself: Play To Your Distinctive Strengths

Lead Change Blog

.): The act of using a practice employed by companies — wherein a product deemed inferior by the market leader (Amazon v. As the co-founder of a boutique investment firm with Clayton Christensen, Whitney Johnson came to realize that the frameworks of disruption not only apply to innovation and investing, but to individuals.

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How do leaders make lasting change?

Lead on Purpose

One of the great leaders and thinkers of our time is Clayton Christensen , ”a down-to-earth” alum of BYU, Oxford and Harvard. His book The Innovators Dilemma has impacted the business world perhaps more than any other book in recent history. Integrity Leadership Purpose change Clayton Christensen Innovation'

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How Innovative Trailblazers are Transforming Business

Skip Prichard

That’s what Brand Positive co-founder Sean Pillot de Chencey teaches in his book Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses. “Insight + Ideas + Impact = Innovation.” What’s your definition of innovation? ” -Sean Pillot de Chencey. .

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Leading to Disruptive Innovation

LDRLB

Disruptive innovation is no longer the exception, it’s the rule. In the book, the Innovator’s DNA , Clayton Christensen and colleagues list five behaviors that characterize innovative leaders: associational thinking, questioning, observing, networking and experimenting. Boundary Pushing. Adaptive Planning.