CEO Blog

MARCH 22, 2012

Brand to a company is like reputation is to a person. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. I love Branding. Brand does also.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

N2Growth Blog

JANUARY 3, 2011

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes.

Restructuring 288

Restructuring Blog CEO Brand 288

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?” A profitable repeat customer?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

N2Growth Blog

NOVEMBER 15, 2010

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

Loyalty 399

Loyalty Blog Leadership Brand 399

Strategy Driven

NOVEMBER 18, 2013

Many companies have become smart buyers, but many have become too smart. The typical request for proposal (RFP) has a bunch of standards about what has to be offered by the vendor, but far too little (or nothing) about what happens after the company takes ownership. It also lowers the profit of the company doing the bidding.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Strategy Driven

JULY 15, 2013

When this happens it’s almost like the reset button has been pressed and the replacements have no allegiance to me or my service and are usually unaware as to how hard I’ve worked to earn their company’s business. How should I conduct myself when I know there is a new person in a company I have to work with? Common problem.

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Strategy Driven

NOVEMBER 4, 2013

Dear Jeffrey, I have a regional billboard company with two years of experience. UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. Jeffrey, I sell broadcast television advertising in a small market. About the Author.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

JULY 15, 2014

Many companies use a calculation called customer lifetime value (CLV) to determine how much a customer is worth in comparison with others. Here’s a basic definition: The amount of profit your company can expect to generate from a customer, for the time the person (or company) remains a customer (e.g.,

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

AUGUST 4, 2017

How the best companies get up to speed. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8

Retail Brand Apparel Discount 8

Strategy Driven

NOVEMBER 8, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

FEBRUARY 13, 2013

When companies like American Express offer discounts, they often justify the spend by referring to the Customer Lifetime Value (CLV). This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. But how does one formulate that?

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

FEBRUARY 23, 2018

Do you believe that sustainability is important for your company, but that it’s “someone else’s problem?” Unsurprisingly, carbon emissions by the world’s largest companies are increasing and only one third of the 600 largest companies in the U.S. TOSHINORI TARUI/Getty Images.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. But now the company faces renewed competition for the title of green auto leader. The company is not missing the electric wave.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. 3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. John Jantsch of Duct Tape Marketing. Keep moving! Document your life.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

APRIL 3, 2015

.” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream.

Media 8

Media Airlines Travel Brand 8

Strategy Driven

OCTOBER 17, 2018

Improving the customer experience is not the easiest thing to deal with. There are certain things your customers will expect. These include being able to interact with your company, however they decide to do it. From the bottom to the top, everyone has to be focused on customer satisfaction. Self-Service Portals.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

SEPTEMBER 8, 2011

Done right, it can reinforce a company's values. When it's done wrong, however, the unintended consequences can be devastating — which is exactly what happens when some companies try to link compensation to customer feedback. At other companies, employees ask only happy customers to answer the survey.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. ” Improving risk management.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

DECEMBER 29, 2011

The Good Company: Then and Now. We took a look at the (really) big picture with a chronology of how our definition of "good business" has changed over the last century, from company towns to wartime production to triple bottom lines. Turn Customers into Promoters. Audio podcast. Business Wasn't Always the Villain.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

JANUARY 28, 2015

What successful companies are doing right. The implications of that insight were becoming obvious for companies that sold information, like newspapers and encyclopedias. Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. Insight Center.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

AUGUST 11, 2015

At the top of the News Feed, users located in India saw a company-issued request to promote Internet.org, the company’s controversial global connectivity effort, to their elected leaders. Many of the companies inserting politics into their user experience operate popular social platforms themselves.

Politics 8

Politics Real Estate Morale Business Model 8

Strategy Driven

AUGUST 10, 2015

Starting as a door-to-door salesman, raising to Vice President of Sales for Universal Gypsum, and ultimately a board of director for several large companies including Coca-Cola, Farley believed that doing several things at once was the key to accomplishment. When the cleaner finally emerged on the market, it was swept up (sorry again).

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50

Strategy Driven

SEPTEMBER 14, 2015

Starting as a door-to-door salesman, raising to Vice President of Sales for Universal Gypsum, and ultimately a board of director for several large companies including Coca-Cola, Farley believed that doing several things at once was the key to accomplishment. When the cleaner finally emerged on the market, it was swept up (sorry again).

Hotels 50

Hotels Customer Loyalty Advertising Benchmarking 50