Beyond Disruption: Innovation Doesn’t Have to Be Disruptive
Leading Blog
JUNE 23, 2023
D ISRUPTION has become synonymous with innovation. With disruptive creation, “the new comes at the expense of the old and its associated companies and jobs, creating a win-lose or winner-takes-most economic outcome. In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W.
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