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Inclusive Managers Are Good For Company Share Prices

The Horizons Tracker

Investment in diversity and inclusion can often be dismissed as something that’s a nice to have but which doesn’t really positively influence the profitability of a company. Research from Columbia Business School decries that notion, and indeed finds that investing in inclusiveness boosts the stock price of companies that do so.

Price 111
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Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

Marketing 122
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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Summary: Strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

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What Impact Does Social Media Activity Have On Firms Share Price?

The Horizons Tracker

Bar the occasional incident where the social media activity of companies blows up into a furor of negative publicity, it’s perhaps fair to say that most tweets and Facebook posts fly under the radar. The researchers used real-time data to assess the impact of social media activity on a firm’s stock price. Moving the needle.

Price 99
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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The Five Pillars of Modern Marketing Success

Strategy Driven

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product. Pillar #2: Place.

Marketing 122
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How to Use the Latest Methods to Benefit All Stakeholders of The Company

Joseph Lalonde

1) Invest in Employees: Investing in an employee is one of the most effective ways to benefit all company stakeholders. By investing in employees, companies can create a positive working environment where employees feel valued and appreciated. It also helps to retain top talent that otherwise would have moved on to other companies.