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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Badvertising: Lessons from the Creative World

Leading Blog

These same Agents of Stupidity hold leaders in all contexts back in a time when the clear thinking that leads to creativity and innovation is much needed. A critical or negative point of view—pointing out potential pitfalls, downsides, and so forth—is always easier and safer to formulate and articulate than a positive one.

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135 Powerful Resume Action Verbs for Creative Positions

HR Digest

It’s even worse if your expertise doesn’t line up cleanly with the position you’re applying for. A better approach is to be specific about your goal and how you intend to bring your skills and expertise to the position. How to Use Resume Action Verbs for Creative Positions. Resume Action Verbs List for Creative Positions.

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Embracing Positive Actions in the New Year

Skip Prichard

It’s a chance to reset, redefine goals, and introduce positive actions that can significantly impact your business, your team, and most importantly, yourself. Positive Actions for Your Business Revisit your business mission and values to ensure they align with your current vision. For leaders, this period holds unique promise.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Can Performance Pay Encourage Creativity Among Gig Workers?

The Horizons Tracker

As the internet has flourished, the job of the humble writer has become that much harder as the market has become flooded by professionals and hobbyists alike. That’s good because we want people to have a more competitive spirit and produce better and more creative content.”. Creative output. Pay for performance.

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New Connections Can Shock Us Into Creativity

The Horizons Tracker

While part of this productivity is due to a lack of familiarity and status in the local labor markets, there is also a strong element of the fresh thinking that they can bring to their adopted home, as they adopt the norms of their homeland to their new abode. New people in the network spur creativity,” the authors continue.