Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

Ries 9

Ries Godin Marketing Strategy Brand 9

Harvard Business Review

APRIL 23, 2014

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. The Lean Startup is an approach to developing new products that came out of “Agile” software development, with “sprints” (quick deliverables) and fast learning. GE is an ideal laboratory for applying Lean practices because of its scale,” Ries says.

Ries 10

Ries Waterman Finance Competitive Advantage 10

Harvard Business Review

APRIL 2, 2013

They have marketing departments retaining outside social media consultants. They pay content marketing firms to write company blogs and produce YouTube videos. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

OCTOBER 1, 2012

They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. So how do you empower your corporate innovators to bring their ideas to market? Would Gerber own today's V8?

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. And what lessons can be applied to the early decisions you make as a start-up? Scaling Akamai — Part 1: A Little Fat.

P&L 13

P&L Lewin EBITDA Ries 13

Harvard Business Review

APRIL 30, 2014

For companies seeking to innovate, adapt to change, and maintain an edge in fast-moving, competitive markets, a questioning culture can help ensure that creativity and adaptive thinking flows throughout the organization. Ries points out that at most companies, “the resources flow to the person with the most confident, best plan.

Company 11

Company Ries Christensen Innovation 11

Harvard Business Review

MAY 13, 2014

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Marketing plays a catalyst role, providing growth funding.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products. But they still failed.

Ries 11

Ries Agility Market Segmentation Christensen 11

Ask Atma

MAY 5, 2012

You have a great business idea but you are not sure how to develop it. model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. What about doing market research?” In my management 3.0 Good point.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

JULY 16, 2013

They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. We developed this map after observing a small set of novice users try to complete the process. Fortunately, there is a great training ground for new UX leadership: the startup market.

Leadership 10

Leadership Ries CEO Productivity 10

Harvard Business Review

NOVEMBER 7, 2018

These ICOs are nearly always held when a project is at an immature stage of development akin to a seed stage startup — when it is testing hypotheses around its consumer value proposition and forming a founding team. This focused attention from developers has the added benefit of crowdsourcing feedback on the beta version of the project.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Leading Blog

JANUARY 26, 2018

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. A startup has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are taken. The mistake is to launch it and get PR people involved.

Entrepreneur 166

Entrepreneur Altman Venture Capitalist Ries 166

Harvard Business Review

NOVEMBER 22, 2012

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Reading the case study, I realized Ray's experience provides a perfect template for the elusive process — which any professional can learn from — of how to develop a world-class reputation and become dominant in your field.

Reputation 8

Reputation Case Study Ries Kotter 8

Harvard Business Review

OCTOBER 17, 2012

To become a complete man or woman, each must develop both sides of the psyche. He lays out the theory that has changed the way we think about innovation: disrupters enter the market with low-end or new market innovations and eventually upend an industry. You'll want to initially focus on reading about your own strength.

Books 13

Books Christensen Ries Disruptive Innovation 13

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. He had developed an extensive plan, and had the promise of grant money behind him. It''s not about price, or code, or agile development. One of these young entrepreneurs in particular stood out.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. It’s a technique that any manager can use when developing and launching a new venture. Not so fast.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

NOVEMBER 13, 2017

In 2001 the list of companies with the highest market caps was dominated by blue chips. The market now rewards the long-term vision and continual investment in new growth represented by these younger enterprises. Besides exposing existing markets, a TAP mindset uncovers potential opportunities before there’s a market for them.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” The startup turned its ostensible shortcoming into a usable insight in its own technical and sales development.

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

MAY 25, 2012

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas.

Ries 16

Ries Business Model Entrepreneur Agility 16

Harvard Business Review

AUGUST 16, 2016

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 27, 2015

Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators. differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons.

Innovation 8

Innovation Company Engineering Supply Chain 8