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Capital vs. Influence

N2Growth Blog

I have watched entrepreneurs and executives initially trivialize the value of influence in a capital transaction, only to regret it down the road. Savvy CEOs simply aren’t in a rush to close the deal and secure the funding if it means sacrificing knowledge, experience and influence. Hint: it’s not about the money. .

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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success. Pinpointing the ideal location for your franchise and understanding the needs of your local market can make or break your business endeavor. Competitive analysis and market positioning.

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6 Tips to Choose an Influencer for Your Brand

Strategy Driven

When it comes to gaining new customers, word of mouth is one of the most efficient, yet ignored, marketing strategies used by businesses. The trusted party could be a friend, family member, or even an influencer. In fact, trust is one reason why brands partner with influencers. Use a Social Media/Influencer Marketing Agency.

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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Millennials grew up under very different circumstances than Baby Boomers and Generation X, though, and the way in which they came of age greatly influenced them. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. . – and that’s a lot of buying power.

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Chief Procurement Officer Search: Securing Your Supply Chain Leadership

N2Growth Blog

A strategic-minded CPO deeply understands market trends, supplier dynamics, and emerging technologies. With over 20 years of experience in executive search, our team at N2Growth understands the significance of this due diligence process for these impactful roles.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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The New Trust vs. Due Diligence Dilemma

Harvard Business Review

The economics and accountability of due diligence have changed. I thought this would be a wonderful gateway to post on how poorly economists and economics understand and measure innovation in global markets. Because the costs and complexities of due diligence were so low, I eliminated the risk of error instead of propagating it.