Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 10

Marketing Advertising Technology Content 10

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. Now it’s happening again.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

APRIL 25, 2011

Kearney as "the best-managed company in the world" — not so different from Apple today. By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%. In 2004, three years before the iPhone, it rejected a proposal to develop a Nokia online applications store.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

JULY 19, 2017

IT has long played a critical role in helping organizations deliver better products and services, improve operations, better manage risks, and develop new business models to stay relevant. The fact is, organizations that raise their analytics IQ are far more likely to successfully manage a chaotic, dynamic business environment.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

JULY 18, 2017

Large companies serve mainstream customers, while innovative entrepreneurs first serve early adopters. In addition, there is a community manager whose job is to ensure that FirstBuild attracts and nurtures a strong community of innovators. What GE Appliances gains is the powerful advantage of being first to market.

Innovation 8

Innovation Early Adopters Marketing Retail 8

Harvard Business Review

DECEMBER 16, 2016

Harnessing the power of machine learning and other technologies. Merely layering powerful technology systems on top of existing operations is not enough. It takes time to execute these types of organizational changes—and the pace is wholly dependent on the actions taken by management. Insight Center. Sponsored by SAS.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Harvard Business Review

OCTOBER 22, 2014

The cost of sensors, processing power, and bandwidth to connect devices has dropped low enough to spur widespread deployment. Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. The repercussions span industries and regions.

Early Adopters 11

Early Adopters Information Technology Long-term Industry 11

Harvard Business Review

SEPTEMBER 23, 2016

Welcome to the era of “conversational commerce,” the term for online business that’s powered by natural language technologies. Conversational commerce is managed as a new channel, with the expectation that it will be mostly incremental, and that when it matures it will be embedded within all the company’s brands.

Company 8

Company Brand Learning Curve Merchandising 8

Harvard Business Review

APRIL 15, 2016

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. They should be able to receive, manage, and respond to users.

Brand 8

Brand Real Estate Apparel Content 8

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Furthermore, early AI adopters are 3.5

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

MAY 15, 2012

For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. The new CEO is making sustainability, growth, and innovation a powerful trifecta. In the sustainability realm, 3M pioneered what now seems like an obvious idea: avoiding pollution before having to clean it up.

Innovation 12

Innovation Early Adopters Energy Efficiency 12

Harvard Business Review

JULY 27, 2017

At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Top startups already have market leading solutions. Creating the Venture Client Model.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

The Horizons Tracker

OCTOBER 25, 2023

Large Language Models (LLMs) such as ChatGPT are disrupting the finance world, as exemplified by Morgan Stanley’s experimentation with an OpenAI-powered chatbot to assist their financial advisors. Trained on the bank’s proprietary research reports, this bot grants rapid access to its extensive knowledge base.

Finance 105

Finance Power Early Adopters Call Center 105

Harvard Business Review

NOVEMBER 17, 2016

companies manage their supply chains with diligence to ensure suppliers meet their standards for quality and affordability, but the vast majority don’t behave in this fashion when purchasing health care services. In short, employers disconnect from managing one of the most important and costly expenditures for their organizations.

Health Care 8

Health Care Supply Chain Price Quality 8

Harvard Business Review

JUNE 25, 2018

How often are management concepts subjected to recalls by the people who invented them? Management concepts, by contrast, operate in poorly regulated environments where failures are often brushed under boardroom or faculty carpets. Yet poor management systems can jeopardize lives in the air, at sea, on roads or in hospitals.

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

MAY 3, 2016

Studying 168 early adopters, we’ve seen speed improvements of two times or more for most business processes — and some organizations are reporting speed improvements of 10 times or more. Market monitoring. Machine-reengineering is a way to automate business processes using machine learning. Predictive modeling.

Efficiency 8

Efficiency Company Root Cause Analysis Engineering 8

Harvard Business Review

AUGUST 23, 2017

At heart, the algorithms and computation are dedicated to unearthing novel patterns, which is what science, technology, markets, and the humanistic arts have done throughout the story of humankind. Even in these early days, practices of successful early adopters offer several useful lessons: Find and own valuable data no one else has.

Company 11

Company Training Technology Wireless 11

Harvard Business Review

MARCH 12, 2014

A growing number of firms in the emerging field of location analytics are making it possible to bring the power of web analytics into the physical world. Already, the scale of data collected by early adopters of this technology is staggering. Marketing. This is changing fast, however.

Retail 8

Retail Customer Intimacy Apparel Wireless 8

Harvard Business Review

SEPTEMBER 16, 2015

That half-hour kept Tesla and others from selling much beyond the early adopters and true believers. ” Maybe that would make sense if the company had managed to create a new, low-cost industry standard around its battery pack form-factor and power, by making them sufficiently attractive to all other electric car makers.

Strategy 8

Strategy Mass Marketing Franchising Early Adopters 8

Rajesh Setty

SEPTEMBER 27, 2011

Once the $1 million revenue milestone is crossed, entrepreneurs find it easier to find additional customers, manage working capital, and access funding, whether it is credit or equity. By November 2010, we launched the 1M/1M website, including an early version of the premium program. This is where numerous ventures fail.

Entrepreneur 54

Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

APRIL 8, 2014

Most decisions in organizations are made by escalating them up the management hierarchy — and it’s usually the highest paid person in the room’s opinion (“HIPPO”) that prevails. Consider these three examples from the frontiers of management: Funding decisions at most organizations are made by senior management or maybe an independent panel.

Software 8

Software CIO Early Adopters Project 8

Harvard Business Review

JULY 14, 2016

Back then however, Hughes’s contribution helped mobilize a relatively small portion of volunteers, those already familiar with social media — mainly young people and early adopters. In this article, I review three critical aspects to watch: marketing, operations, and profiling.

Bond 8

Bond Early Adopters Technology Politics 8