Remove Ethics Remove Human Resources Remove Marketing Remove Planning
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13 Things that Make Organizations Extraordinary

Mark Sanborn

Agility and experimentation beat planning and process in times of dramatic change. Companies must focus on nurturing and developing their human resources. In a crowded market place, extraordinary products stand out. Innovative Commitment Google and Tesla exemplify the power of fostering a culture of innovation.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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The Nuts & Bolts of the One-Page Strategic Plan

LDRLB

I am delighted that so many readers have asked for details of the content that goes into the 1-Page Strategic Plan. The strategic plan is not the annual budget. The senior folks charged with crafting the plan must enter the process with a mindset that is analytical, intuitive and creative. Keep the plan handy.

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Strategic Planning Alternatives: Mission Discernment

LDRLB

I recently wrote two posts criticizing strategic planning. While Self wasn’t directly critiquing strategic planning (SP), that “tragic erosion of deep engagement&# is an articulate description of many strategy plans as well. Rather, it is for organization-altering decisions such as: Do we expand into this market?

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Strategic Planning Alternatives: Mission Discernment

LDRLB

I recently wrote two posts criticizing strategic planning. While Self wasn’t directly critiquing strategic planning (SP), that “tragic erosion of deep engagement” is an articulate description of many strategy plans as well. Strategy Mission strategic planning strategy vanderpyl' 2010, Nov-Dec).

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7 Effective Strategies for Managing Customer Data

Strategy Driven

Product development, marketing, and pricing, among others, are all influenced by the data the business has. The main goal of a CDP is to improve marketing decisions by unifying online and offline data. To effectively manage customer data, you need to invest in your human resources. Be Ethical. Create a Backup.

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4 Ways to a Better Bottom Line

Lead Change Blog

Even more, we have a moral and ethical business obligation to be savvy in how the world works. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Understand customer behavior.