Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Or, they may create markets where no market exists and turn non-consumers into consumers.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

DECEMBER 5, 2018

Empower Your People with Technology. One of the most overlooked aspects of innovation is how much technology can enhance productivity. You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software.

Creativity 14

Creativity Team Film Technology 14

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). imposing technological platforms developed for the U.S.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

NOVEMBER 14, 2017

marketing team offered the same promotion to U.S. A nascent technology business might require an adaptive approach and a stable commodity business might require a classical, planning-based approach. A little later, the U.S. customers in order to boost sales. As we now know, the company lost to rivals.

Execution 10

Execution Strategy Gantt Chart Film 10

Harvard Business Review

MAY 2, 2017

However, 48% of the mid-sized world market leaders come from Germany. In addition, there are traditional regional crafts, such as the clock-making industry in the Black Forest with its highly developed fine mechanical competencies, which developed into 450 medical technology companies, most of them makers of surgical instruments.

Class 15

Class Drucker Globalization Film 15

Harvard Business Review

FEBRUARY 21, 2011

But it got stuck in its core competence of traditional film products and missed the rise of digital photography and printing. To survive, it has stopped selling film cameras, focusing on the digital ones that dominate the market. Organizations such as IBM and GE have adapted over the years to remain competitive in the market.

Core Competence 15

Core Competence Prahalad Film Hamel 15

Harvard Business Review

AUGUST 21, 2012

The winner of his first Reinvent the Toilet Challenge was a team from the California Institute of Technology that designed a solar-powered toilet that generates hydrogen and electricity. The Gates Foundation sees better toilets as key to fighting disease and improving lives; for business, what they represent is a huge potential market.

Globalization 15

Globalization Film Marketing Energy 15

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Here is how it could look: i.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

NOVEMBER 17, 2016

” Digital communication was set to upend markets and change everything. The economics of the “New Economy” could be described at a high level: Digital technology would cause a reduction in the cost of search and communication. Harnessing the power of machine learning and other technologies. Insight Center.

Film 8

Film Cost Technology Chemicals 8

Lead Change Blog

MAY 15, 2017

If Napoleon lived in the technology era, would he have a Twitter account? Social media is much more than an opportunity for smart marketing. Thanks to his status of a social media celebrity, he started getting roles in independent films. I bet he would. It’s about leading. The Power of Social Media Leadership.

Media 219

Media Leadership Audience Content 219

Harvard Business Review

MAY 22, 2017

Jobs in retail, transportation, manufacturing, and agriculture are highly vulnerable to technological change. It also offers a buffer against the downsides of technological unemployment for employees. Over 33 companies are now working on autonomous vehicles, which will soon replace transport jobs.

Company 10

Company Creativity Retail Business Model 10

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. 15,000), a website, pirated films of wildlife massacres that were "youtubed", and a network of supporters in online forums.

White Paper 10

White Paper IPO Media Film 10

Harvard Business Review

FEBRUARY 14, 2013

A classic old film comedy, Being There , stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. Instead, the firm remained firmly in Rochester, New York, capital of an older technology era. How much on-the-ground presence is needed, and for what kinds of activities?

Succession 11

Succession Film Technology Globalization 11

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

MAY 10, 2016

The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain, the technology behind digital currencies like Bitcoin. Blockchain technology is complex, but the idea is simple. They make it difficult to cheat.

Technology 8

Technology Cost Credit Rating Banking 8

Harvard Business Review

OCTOBER 26, 2011

Between 2006 and 2008, more than $1 billion venture-capital dollars were channeled into startups focused on solar, wind and biofuel technologies. In the last year, however, early-stage investments in clean energy production technologies have fallen substantially (see the table at the end of this piece for more detail).

Energy 11

Energy Finance IPO Biotechnology 11

Harvard Business Review

MARCH 23, 2016

Kodak did not end up losing the film business because one day nobody wanted film. Instead, they lost the market one customer at a time as people found alternatives in the form of digital photography. And those customers did not have to think about whether their friends were willing to look at pictures taken digitally.

Film 8

Film Christensen Short-term Software 8

Harvard Business Review

APRIL 11, 2014

After all, it was hardly a new technology; the first radial tire patents had been filed more than 40 years before. And they’d all seen radial tires take over the European market. market in the first 18 months after their introduction. This is the transformational and dramatic effect of a superior technology entering an industry.

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. CIOs today must adapt or risk being marginalized.

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

MAY 28, 2013

Although a veteran in the film business, Katzenberg had no experience with animation and little appetite for it. It depicts a central film asset that in very precise ways infuses value into and is in turn supported by an array of related entertainment assets. Illustration: @1957 Disney.

Film 10

Film Franchising Industry Resources 10

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics. million in investment capital in just the past year.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Harvard Business Review

APRIL 10, 2014

Two years ago, Swedish communications technology giant Ericsson found itself looking for a way to explain the value it saw in the Internet of Things. This is more than just a smart marketing campaign. Education Human resources Technology' More specifically, Lego robots. It is an entirely goal-driven process.

Education 12

Education Human Resources Participative Training 12

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. While each technology bumped sales, something was still missing. Advertising Branding Marketing'

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

JANUARY 9, 2017

Kala spends hours every week reviewing and labeling examples of questionable content. The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

FEBRUARY 21, 2014

The Perfect Brand There's Nothing Subversive or Anti-Business About 'The Lego Movie' Pacific Standard True, the villain in the new Lego movie is named Mr. Business, but Fox Business''s accusation that the film is therefore somehow anti-corporate is way off, says Kevin Nguyen.

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

MAY 13, 2014

and other developed markets? For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain. Western companies should consider the long-term implications of partnerships with Chinese firms, in particular the issues of intellectual property and technology transfer.

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

MAY 15, 2012

But most importantly, I heard about some great new products and technologies. I saw this technology paired seamlessly with some regular fluorescent lighting and working well in an interior conference room. It's also remarkably safe for users and technology — you can safely dip an iPhone in the stuff.

Innovation 13

Innovation Early Adopters Energy Efficiency 13

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

MAY 6, 2015

Often dismissed in the popular mindset as a tool for home-based “makers” of toys and trinkets, the technology is gaining momentum in large-scale industry. Impressive next-generation technologies are overcoming the last generation’s drawbacks while adding new capabilities. Now we’re seeing much bigger stakes.

Chemicals 8

Chemicals Technology Industry Film 8

Strategy Driven

APRIL 22, 2011

The author’s Harvard Business Review articles are among the most highly read in the magazine’s history. In my book, I recount an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

OCTOBER 2, 2012

The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.

Business Model 16

Business Model Incubator Supply Chain Welch 16

Harvard Business Review

JULY 17, 2015

Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. Consumption of OTT original programming skews heavily male and matches the profile of the typical early adopter of technology.

Video 8

Video Telecommunications Early Adopters Advertising 8