LDRLB

APRIL 13, 2020

Consider a few examples: “The company’s primary objective is to maximize long-term shareholder value while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standard.” Is it market share of products? Is it a plurality—just the largest market share?

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Harvard Business Review

AUGUST 31, 2018

To increase diversity at senior executive levels, more must be known about one group in particular: women of color in midlevel leadership, who successfully developed and progressed beyond individual contributor and first-line management. How did (or didn’t) managers play a role? They pursue management challenges.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

JULY 24, 2017

Change management can be a test for any organization. Several studies by Towers Watson show that just 25% of change management initiatives are successful over the long term. Change management certainly tested us. The first thing we did was engage in ongoing listening sessions. What values drove them? What made them proud?

Management 10

Management IPO Diversity Long-term 10

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. Traditional research techniques (surveys, focus groups etc.)

B2B 14

B2B Business Objectives Focus Group Marketing 14

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 74

Franchising Marketing Strategy Strategic Planning 74

Strategy Driven

NOVEMBER 8, 2010

As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

OCTOBER 4, 2013

It has a more rigorous organization structure that divides responsibilities between the innovation team and development team, and strengthens management around the opportunity pipeline. These teams have disciplined processes to get the technology to market, generally with a one- to two-year product horizon.

Technology 8

Technology Innovation Kaizen Chief Executive Officer 8

Harvard Business Review

OCTOBER 10, 2011

A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. And these companies build closed-loop learning into their daily operations so that they're constantly improving. After each survey wave, store managers review the data for their store.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Strategy Driven

JUNE 7, 2013

It occupied one counter at 2-J’s Hamburgers, an established Austin restaurant, owned and operated by Ralph Moreland. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups.

Franchising 64

Franchising Budgeting Pryor Consultative 64

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. The impact that had on the operations and culture was significant.

Brand 11

Brand CTO Marketing Retail 11

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 17, 2015

Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable.

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

MAY 28, 2015

According to our report The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes , which was based on a multi-market survey of 9,218 respondents in the U.S., Women account for a significant chunk of the market. Fifty-nine percent of women in our multi-market sample are making health care decisions for others.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

NOVEMBER 12, 2018

Maybe there’s an email chain through which new parents in the marketing department swap out gently used baby gear, and maybe Mary over in finance has a reputation as an “on top of it” mom — and ends up mentoring and informally coaching a disproportionate number of colleagues as a result.

Organization 10

Organization How To Seminar Follow-up 10

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Others lack the processes and operational capabilities to target them with personalized communications and experiences.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12

Harvard Business Review

AUGUST 17, 2016

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening. But despite its potential, companies underleverage the social media stream for market intelligence.

Media 8

Media Sample Brand Marketing 8