In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. And guess what?

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. In the CEO Afterlife. Main menu Home.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

DECEMBER 4, 2011

Leadership. by John • December 4, 2011 • Leadership , Life • 2 Comments. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. Human Resources.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. My class needs a perspective on entrepreneurship within the corporation—if that exists.”. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. In the CEO Afterlife. Main menu Home.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Leadership. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. We look at ways to manage around them. Human Resources.

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CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MARCH 27, 2011

Leadership. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources. Leadership.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Main menu Home.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

MARCH 7, 2011

Leadership. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

APRIL 14, 2011

Leadership. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. In the CEO Afterlife. Main menu Home. Did you like this?

Price 100

Price CEO Brand Discount 100

Chart Your Course

AUGUST 14, 2012

They are realizing if employees and managers are unhappy, they are going to leave. 2) Deploy a leadership strategy. There is unmistakable evidence revealing how leadership is exercised, formally and informally, throughout the organization. 3) Manage your managers and make them lead by example.

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Newsletter Insurance Class Workshop 165

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Human Resources. Leadership.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Excessive layering kills ideas before they get to top management. There’s a difference between what’s needed to run a business and what’s needed to foster creativity. Human Resources. Leadership. Main menu Home.

CEO 133

CEO Innovation Education Brand 133

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. The Need for Caring Relationships. The need for Care is another core emotional need.

ROE 50

ROE ROI Letter Airlines 50

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. Human Resources. Leadership.

Advertising 155

Advertising Human Resources Brand Rogers 155

Marshall Goldsmith

MAY 19, 2013

.” The traditional hierarchical model of leadership will not work effectively for major organizations in tomorrow’s changing world. In the “old days,” a person was hired into a position, learned the job, and – usually because of some form of functional proficiency – received a promotion into management.

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Follow-up Learning-by-Doing Wireless Drucker 147

In the CEO Afterlife

AUGUST 23, 2011

Leadership. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home.

Crisis 100

Crisis CEO Brand Apparel 100

Strategy Driven

MAY 25, 2011

Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm. Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm. Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

MAY 9, 2017

See More Videos > See More Videos > As Teresa Amabile and Mukti Khaire explain , “One doesn’t manage creativity. One manages for creativity.” Tom Stillwell , CEO of the Clio Award–winning marketing agency Midnight Oil , explains: “Creativity can be very expensive if you aren’t careful.

Creativity 12

Creativity How To Brainstorming Video 12

In the CEO Afterlife

JUNE 19, 2011

Leadership. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The reason: a fundamental flaw in the management process that is supposed to renew brand health.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

MARCH 30, 2016

Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. Empowering smart machines to — pun intended — live up to their potential may well become the essential new 21st-century leadership skill.

Review 8

Review Kaplan Performance Review Kaizen 8

In the CEO Afterlife

SEPTEMBER 19, 2011

Leadership. by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. In the CEO Afterlife. Main menu Home.

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Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

JUNE 26, 2011

Leadership. by John • June 27, 2011 • Leadership , Strategy • 4 Comments. Isn’t top management supposed to be the strategic experts of the organization? tell me, who is going take all that time to teach them enough about the business and the market to add value? Human Resources. Leadership.

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Strategic Planning Planning CEO SWOT 100

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 11

Marketing Brand Mission Statement Marketing Strategy 11

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. We all have a basic human need to feel like we are doing something meaningful.

Brand 52

Brand Storytelling Strategy Diversity 52

In the CEO Afterlife

MARCH 21, 2011

Leadership. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. PS: I was the Canadian Brand Manager of Brylcreem during the demise.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

APRIL 10, 2011

Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’.

CEO 170

CEO Advice Company Competitive Advantage 170