The Company I Keep: How Leonard Lauder Built Estée Lauder
Leading Blog
DECEMBER 11, 2020
She pioneered the “sales technique of the century:” the free sample. Estée Lauder was built on the free sample. Make tactical mistakes, not strategic ones. A tactical mistake is one that, if you make it today, will only cost you today. My future was being written in a jar of cream. No woman would ever leave empty-handed.
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