Decker Communication

AUGUST 30, 2023

You are pressured with the minutiae of the day; operating daily in response to market demands, you tend to think in facts, tasks, concepts, numbers, etc. The very nature of communicating data makes it implicitly challenging to gain and hold attention at precisely the moment you need to engage and influence your team.

Storytelling 59

Storytelling Influence Conference Audience 59

Leading Blog

OCTOBER 7, 2020

But it only intensifies something we were already seeing in the world of work: organizations need to adapt constantly to keep up with market dynamics. They also lead with generosity: they care about others and empower their teams to fulfill their own ambitions. Humans are hardwired to learn through storytelling.

Quality 345

Quality Decentralization Storytelling Micromanagement 345

Great Leadership By Dan

NOVEMBER 19, 2019

And after interviewing over 300 CEOs, leaders, and executives in 25 countries around the world about their use of storytelling in business, I finally have an answer. One strategy that’s worked for a lot of out-classed teams is this – play a full-court press the entire game. But they didn’t stop with just marketing changes.

Strategy 204

Strategy Storytelling Brand Advertising 204

leaderCommunicator

OCTOBER 30, 2015

This week you’ll read 5 ways to determine if your communications team needs outside help, 6 steps to foster trust in the workplace and how to use storytelling to increase employee engagement. As many of you know, each week I read and tweet several great articles and on Fridays, I pull some of my favorites together here on my blog.

Storytelling 60

Storytelling Public Relations Team Brand 60

Leading Blog

JANUARY 25, 2021

Constantly connect with others through the power of storytelling. Information, insights, and marketing intelligence must bubble up, not cascade down.”. It’s all about the team—and you need talented people around you. * * * Like us on Instagram and Facebook for additional leadership and personal development ideas. * * *.

Leadership 314

Leadership Crisis Storytelling Bottom-up 314

HR Digest

FEBRUARY 8, 2020

Resinator (Leader of Packaging Team). Director of Storytelling (Social Media Analyst). Wizard of Light-bulb Instants (Marketing Director). Digital Dynamo (Digital Marketing Head). Digital Dynamo (Digital Marketing Head). Marketing Rockstar (Marketing Head). Director of Fun (Marketing Head).

Creativity 122

Creativity Storytelling Software Long-term 122

Eric Jacobson

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

Storytelling 50

Storytelling Silverman Armstrong Trends 50

Strategy Driven

DECEMBER 30, 2021

Marketing Skills. Marketing skills include making sales, advertising products or services, and consumer knowledge. Also, these skills are inclusive of technical and digital skills that you may need in providing online healthcare marketing services. Having these skills will be an added advantage to your resume. Management Skills.

Skills 94

Skills Industry Reference Advertising 94

N2Growth Blog

JUNE 27, 2016

Data Storytellers become Business Strategists : As I wrote in earlier articles , a special brand of data analyst will emerge that can leverage the sophisticated data analytics capabilities available to produce meaningful information for running the business. They become important members of the Business 2.0 To close, Business 2.0

CIO 153

CIO Power Storytelling Technology 153

Great Leadership By Dan

OCTOBER 19, 2017

This job you are in isn’t about enhancing your standing relative to others, but is about enhancing your organizations’ performance in the market, which can only be achieved through the combined efforts of your entire team. The Owl Approach to Storytelling: Lead with Your Life , the first book from Sandy Coletta , is available now.

Six Sigma 209

Six Sigma Storytelling Peer Review Restructuring 209

Leading Blog

DECEMBER 15, 2021

Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. Based on two decades of research and illustrated through vivid storytelling, Sandra J. The book furnishes ideas that equip leaders to inspire team members in a way a paycheck never could. Blog Post ).

Books 453

Books Leadership Open-book Wiseman 453

Strategy Driven

FEBRUARY 6, 2024

This demonstrates your capacity to help non-technical teams work with technological teams. Q: Share an experience where your Power BI reporting influenced decision-making in your team or organisation. By using data to influence decisions, our team was able to work together toward shared objectives.

Report 105

Report Power Trends Analysis 105

Strategy Driven

NOVEMBER 19, 2021

Modern marketing involves creating a story around your brand, the story should demonstrate who you are, and why your business came to exist. With the right branding, you’ll achieve brand recognition across the market. In 2022 businesses will be using immersive experiences, to shape their brand storytelling. Activist Brands.

Brand 109

Brand Trends Audience USP 109

Coaching Tip

FEBRUARY 3, 2017

Modern marketing is based on two premises. Today, great marketers know that an emotional benefit will touch people more deeply. Source: Ted Frank: Get to the Heart: How movie storytelling secrets can make your presentation clear, compelling, and earn you a seat at the table. Team Building Emotional Bonds.

Storytelling 70

Storytelling Bond Conference Team Building 70

The Horizons Tracker

MARCH 10, 2020

market however, things weren’t quite so straightforward. This enables low skilled workers with exceptional soft skills to achieve a wage premium in the labor market. They trawled through data from the profiles of people who had been hired in the past year to see what soft skills stood out as in demand in the labor market.

Skills 79

Skills Emotional Intelligence Stress Storytelling 79

Eric Jacobson

APRIL 16, 2017

Here is what they read this past year and recommend adding to your 2017 "to read" list: Paul Smith Organizational Storytelling Speaker, Trainer/Coach, Author The Elegant Pitch: Create a Compelling Recommendation, Build BroadSupport, and Get It Approved , by Mike Figliuolo. "As The Elegant Pitch teaches that and does it well," says Paul.

Books 50

Books Storytelling Leadership Consultative 50

Eric Jacobson

DECEMBER 19, 2016

Here is what they read this year and recommend adding to your 2017 "to read" list: Paul Smith Organizational Storytelling Speaker, Trainer/Coach, Author The Elegant Pitch: Create a Compelling Recommendation, Build BroadSupport, and Get It Approved , by Mike Figliuolo. "As The Elegant Pitch teaches that and does it well," says Paul.

Books 50

Books Storytelling Consultative Brand 50

Strategy Driven

DECEMBER 10, 2010

Posted by Elinor Stutz on December 10, 2010 · Leave a Comment Marketing professionals refer to strategy as your unique selling proposition while sales folk use the term ‘positioning.’ ’ However you view it, the implementation and outcome need to be taken very seriously.

Storytelling 50

Storytelling Strategy Short-term Long-term 50

Kevin Eikenberry

OCTOBER 11, 2010

But first here’s an important side note: If you are thinking “This isn’t for me, I’m not a storyteller,&# forget it! At each storytelling opportunity, she took from her backpack, a bright, fresh set of eyes and an inquisitive mind. She listened for the storyteller’s point. So she made notes.

Tools 208

Tools Power Storytelling Bond 208

Chart Your Course

JULY 12, 2016

With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about career growth, continuous learning and being a woman in business. Jennifer Lawhead is the Communication Manager at TTI Success Insights, working to spread the word about the company’s power to change lives. jenlawhead.

Stress 100

Stress Succession Storytelling Career 100

Eric Jacobson

NOVEMBER 11, 2021

Littman & Camp : We wanted to give the entrepreneurial community a new roadmap for personal and team growth. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The strongest startups build balanced, diverse teams with multiple archetypes. Storytelling is key.

Entrepreneur 65

Entrepreneur Succession Self-aware Storytelling 65

Eric Jacobson

JULY 30, 2023

Plumbers assess market conditions, set strategies, and focus on outstanding execution. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. And third, it can help align a winning team.” Gulati : Leaders must function as both “plumbers” and “poets.”

How To 74

How To Customer Loyalty Operations Objective 74

Eric Jacobson

OCTOBER 7, 2022

Plumbers assess market conditions, set strategies, and focus on outstanding execution. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. And third, it can help align a winning team.” Gulati : Leaders must function as both “plumbers” and “poets.”

How To 93

How To Customer Loyalty Operations Objective 93

Eric Jacobson

MARCH 25, 2021

Littman & Camp : We wanted to give the entrepreneurial community a new roadmap for personal and team growth. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The strongest startups build balanced, diverse teams with multiple archetypes. Storytelling is key.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Terry Starbucker

JANUARY 4, 2015

2) Understand market trends. 4) Trust your team. Mike Richardson, Dark Horse Comics : “I’m a storyteller. Many times, so much time gets spent on making a perfect product that marketing and sales get ignored. We didn’t introduce new things, and the market changed without us. ” . We weren’t aggressive.

Entrepreneur 150

Entrepreneur Power Class Storytelling 150

Eric Jacobson

NOVEMBER 30, 2020

Littman & Camp : We wanted to give the entrepreneurial community a new roadmap for personal and team growth. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The strongest startups build balanced, diverse teams with multiple archetypes. Storytelling is key.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Tanveer Naseer

APRIL 3, 2012

When it comes to storytelling in business, the most commonly used story archetype is that of the hero and their quest. Namely, how leaders address the challenges that stand in the way of their organization’s success by taking their team on a journey defined by their vision or plans for change.

Storytelling 189

Storytelling Mentor Goal Resistance 189

Michael Lee Stallard

NOVEMBER 8, 2011

submitted Leaders: Your emotions are contagious – Lead Change Group posted at Lead Change Group Blog , saying, “Author Christina Haxton makes a great case for how a leader’s emotions affect the entire team. William Matthies presents Instead, How About. Mike Henry Sr. ” Bret L. posted at Get Your Leadership BIG On!

Blog 218

Blog Leadership Deming Storytelling 218

Great Leadership By Dan

NOVEMBER 6, 2011

Jennifer Miller presents Tag-Team Workplace Coaching posted at The People Equation saying "This is a story that shows that sometimes the best workplace coaching comes from someone other than a person’s boss". William Matthies presents Instead, How About. Mike Henry Sr. Simmons presents Inner Work Life posted at Bret L.

Leadership Development 248

Leadership Development Development Leadership Deming 248

Women on Business

JANUARY 9, 2013

Not every company has the budget to hire a trained journalist, however it is much easier to retain a level of objectivity and identify compelling story lines if your writer is fresh to the team. Someone who understands how to work in multiple perspectives, and can lend a consistent, fair voice, is key to attaining authenticity.

Brand 244

Brand Advertorial Storytelling Media 244

Eric Jacobson

DECEMBER 6, 2022

Plumbers assess market conditions, set strategies, and focus on outstanding execution. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. And third, it can help align a winning team.” Gulati : Leaders must function as both “plumbers” and “poets.”

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

JULY 5, 2022

Plumbers assess market conditions, set strategies, and focus on outstanding execution. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. And third, it can help align a winning team.” Gulati : Leaders must function as both “plumbers” and “poets.”

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

FEBRUARY 7, 2022

Plumbers assess market conditions, set strategies, and focus on outstanding execution. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. And third, it can help align a winning team.” Gulati : Leaders must function as both “plumbers” and “poets.”

How To 65

How To Customer Loyalty Operations Objective 65

Skip Prichard

OCTOBER 3, 2022

Through their powerful storytelling, they succeed in captivating the partners in their ecosystem. Rather than take an authoritarian approach, the way many coaches do, Carroll accepts a certain amount of nonconformity among his players because he recognizes that individual purpose and team purpose are deeply intertwined.

Short-term 113

Short-term How To Long-term Operations 113

Harvard Business Review

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Digital Marketing.

Marketing 11

Marketing Organization Content Storytelling 11

Harvard Business Review

JULY 15, 2014

Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. You could think of this role as a “corporate historian,” “official archivist,” or “chief storyteller,” but I prefer “folklorist.”

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Kevin Eikenberry

OCTOBER 25, 2010

Do work through self organizing teams. Create a context for continuous self improvement by the team. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do work in client-driven iterations.

Management 150

Management Open-book Workshop Video 150