article thumbnail

Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 382
article thumbnail

These Are the People You Need on Your Startup Team

Chart Your Course

In the days after the Sarbanes-Oxley Act of 2002 (SOX), a chief executive cannot hide behind the acts of the CFO. If you are creating a technology empire, you will need a customer care department. They need to be tech experts, navigating your cloud contact center , social media and customer management systems.

CFO 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Success Begins with Quality Customer Service

Chart Your Course

Customers were nine times more likely to be fully engaged with a company that offered quality and courteous customer service versus one that focuses solely on speed, according to a 2002 Gallup study. He recommends incorporating more technology, such as social media engagement and mobile communications, to achieve this goal.

Quality 182
article thumbnail

The New Economic Revolution

Strategy Driven

From internet commerce technology has sprung forth the Bottom-Up Economic Revolution. Enterprises with over 1000 employees lost over 1 million employees between 2002 and 2012 while enterprises with less than 25 people gained over a 1.5 There’s a revolution in full swing that is changing the way ordinary Americans make a living.

article thumbnail

How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. This is the generation of mobile technology, wireless communication, and clouds of constant content. Mobile technology. hours' worth of media into 6.5

article thumbnail

Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Harvard Business Review

In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from social, mobile, analytics, cloud, and internet of things (SMACIT) technologies. The most notable characteristic of those technologies is their accessibility — to customers, employees, partners, and competitors. But guess what?

article thumbnail

When Ads Get (Too) Personal

Harvard Business Review

The irony of using anytime, commercial-free media to watch advertisers work in a world with only three television channels got me thinking about the social implications of advertising in that old world and our new one. Neighbors, colleagues, and communities shared in the media experience together to a much greater degree than we do today.