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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. Their generational voice is diverse, engaged, knowledgeable, pragmatic, collaborative. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. W HO IS Gen Z? What is their frequency?

Marketing 260
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The Wisdom Wave: Preparing for the Surge of Senior Professionals.

Rich Gee Group

In an evolving job market, the value of older workers is becoming increasingly recognized. This is up from 16% in 2011. Adaptability: Contrary to stereotypes, many older workers are adaptable and willing to learn new technologies or methods. Foster an Inclusive Culture: Promote a workplace culture that values age diversity.

Diversity 195
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The Challenges When We’re Not Ourselves At Work

The Horizons Tracker

When our situations clash with our self-perception, we experience a disconcerting condition known as “identity threat,” extensively explored in various fields like marketing and political science. When we think of diversity, we think of race and gender, but diversity is so much more than that,” the authors conclude.

Diversity 106
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Diversity & Leadership | N2Growth Blog

N2Growth Blog

Let me be clear: leadership and diversity should have nothing to do with one another. I’ll take it one step further – I can’t really think of any issue that should be argued or decided solely on the merits of diversity. In fact, let me take it up even another notch…diversity should be a non-issue altogether.

Diversity 350
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The Growing Power of Women in Business

Women on Business

It’s clear that in many cases, women are not just influencing the market; they are the market. In other words, women have been the market for some time now yet many executives have not taken action on this huge opportunity. Hewlett-Packard, another technology company, named Meg Whitman as their CEO in September 2011.

Power 248
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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.

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Advocacy to Shift Culture

Women on Business

This is very true as it relates to organizations that are working to increase gender diversity at the leadership levels. The women certainly get increased access to career, organizational and market navigation insights as well as active advocacy of an influential member of leadership. Bennett said: [link] [.]