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Advice: Manage Well by Leading Better

N2Growth Blog

Management is your day job; leadership is your career. That is a variation on a comment I heard recently from an executive who was speaking about the responsibilities that senior managers have to lead their organizations through change. Managers are expected to handle the workload; leaders are expected to determine what comes next.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go.

CEO 242
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

CEO 201
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From CEO to Novelist: Not without Perseverance

In the CEO Afterlife

When my business book Do Less Better was published, I had the pleasure of meeting National Post journalist Peter Kuitenbrouwer who interviewed me about the challenges facing an ex-CEO hell-bent on finding a publisher for his historical fiction manuscript. The management team focused on coffee. I will tell him that I never gave up.

CEO 100
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From CEO to Novelist: Not without Perseverance

In the CEO Afterlife

When my business book Do Less Better was published, I had the pleasure of meeting National Post journalist Peter Kuitenbrouwer who interviewed me about the challenges facing an ex-CEO hell-bent on finding a publisher for his historical fiction manuscript. The management team focused on coffee. I will tell him that I never gave up.

CEO 100
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What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world.

CEO 100
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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Because Southwest Airlines seems to have the worst, most outdated operating technology in the industry. They ceased all advertising. Overcompensate.

Airlines 188