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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Badvertising: Lessons from the Creative World

Leading Blog

D IRECTED at the folks in advertising, Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising contains lessons for all of us. These same Agents of Stupidity hold leaders in all contexts back in a time when the clear thinking that leads to creativity and innovation is much needed.

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LeadershipNow 140: November 2021 Compilation

Leading Blog

When Things Get Crazy, Look for Ways To Empower Your Team by Karin Hurt @LetsGrowLeaders. Three Ways Leaders Can Solve the “People Problems” That Hold Teams Back via @KelloggInsight “I am trying to point out flaws in your approach. Boosting Team Performance: 3 Ways to Make Your Team's Engine More Powerful by Ken Downer @RapidStartLdr.

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Learning & Skills Trends

The Horizons Tracker

In the face of rapidly advancing innovation, many organizations are grappling with the growing skills gap. In response, business leaders are shifting towards a more practical, skills-focused approach that emphasizes skill development and validation over traditional degrees and prior work experience.

Skills 88
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How to Develop a Clear Brand Strategy

Strategy Driven

Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project. Consistency refers to how relevant your advertising is across different platforms; this means relevance to your brand’s meaning or message. Consistency.

Brand 123
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Tesla Layoff News Confuses as Teams Are Let Go Even as Investments Grow

HR Digest

Despite this, the Tesla layoffs news indicates that almost the entire team responsible for the management of EV charging is being eliminated. “…we have done a thorough review of the organization and made the difficult decision to reduce our headcount by more than 10% globally. There is nothing I hate more, but it must be done.

Team 52
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If You Don???t Lead Innovation, You Aren???t a Leader. (And you won???t stay in business very long.)

Engaging Leader

Conventional wisdom says creativity is the realm of advertising, and innovation the job of product development. We wouldnt expect to find the IT or Finance departments bursting with innovation. Innovation' Blog Creativity Influence 3.0