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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Badvertising: Lessons from the Creative World

Leading Blog

D IRECTED at the folks in advertising, Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising contains lessons for all of us. These same Agents of Stupidity hold leaders in all contexts back in a time when the clear thinking that leads to creativity and innovation is much needed.

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LeadershipNow 140: November 2021 Compilation

Leading Blog

When Things Get Crazy, Look for Ways To Empower Your Team by Karin Hurt @LetsGrowLeaders. Three Ways Leaders Can Solve the “People Problems” That Hold Teams Back via @KelloggInsight “I am trying to point out flaws in your approach. Boosting Team Performance: 3 Ways to Make Your Team's Engine More Powerful by Ken Downer @RapidStartLdr.

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If You Don???t Lead Innovation, You Aren???t a Leader. (And you won???t stay in business very long.)

Engaging Leader

Conventional wisdom says creativity is the realm of advertising, and innovation the job of product development. We wouldnt expect to find the IT or Finance departments bursting with innovation. Innovation' Blog Creativity Influence 3.0

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Learning & Skills Trends

The Horizons Tracker

In the face of rapidly advancing innovation, many organizations are grappling with the growing skills gap. Coaching, in particular, has seen a 177% year-over-year increase among managers and leadership teams. Advertising strategy: A noteworthy 1,118% increase. But all of them have grown a lot in the past year.

Skills 74
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First Look: Leadership Books for May 2020

Leading Blog

Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. How Innovation Works : And Why It Flourishes in Freedom by Matt Ridley.

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Nostalgia Works Online For Businesses

The Horizons Tracker

Nostalgia is a common feature of modern advertising. NFL franchises tapped into this with features like Flashback Friday, where elements of the history of the team or the city were shared. The author trawled through nearly 65,000 Instagram posts from the NFL. It’s a theme that other businesses can tap into.