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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Learning & Skills Trends

The Horizons Tracker

In the face of rapidly advancing innovation, many organizations are grappling with the growing skills gap. trillion in 2022, investing in leadership development, especially for frontline managers, is crucial to safeguard an organization’s digital transformation. Advertising strategy: A noteworthy 1,118% increase.

Skills 88
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Tesla Layoff News Confuses as Teams Are Let Go Even as Investments Grow

HR Digest

Despite this, the Tesla layoffs news indicates that almost the entire team responsible for the management of EV charging is being eliminated. “…we have done a thorough review of the organization and made the difficult decision to reduce our headcount by more than 10% globally. There is nothing I hate more, but it must be done.

Team 52
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First Look: Leadership Books for May 2020

Leading Blog

Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. How Innovation Works : And Why It Flourishes in Freedom by Matt Ridley.

Books 263
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Why You Should Never Be Stagnant: The Importance of Continuous Improvement

Joseph Lalonde

If your competitors are constantly innovating and evolving, then so should you – if not, they’ll soon outpace you and leave you in their dust. Financial Management: Make sure your finances are in order by tracking income, expenses, accounts receivable, and accounts payable. It Helps You Stay Ahead of the Competition.

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Celebrate Failure

Career Advancement

Trevor wanted his people to be pillars of innovation and creativity. When he came to me for coaching around innovation, he mentioned how fearful his team was in taking risks and possibly touching failure. Advertising company Grey gives a “Heroic Failure” award to employees who take ambitious risks and go down in flames.

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Weekly Round-Up: Thinking Differently, How 6 Companies are Handling Flexible Working, 3 Ways to Ensure D&I Efforts Last, Leadership Tips & Insights, How to Brainstorm Remotely

leaderCommunicator

Given the current state of business today and how much has changed because of COVID-19 and calls for racial justice, I'm continuing to use the Weekly Round-Up as a place to share some of the best resources I'm seeing to help leaders and communicators navigate these challenges with their teams.