article thumbnail

LeadershipNow 140: January 2024 Compilation

Leading Blog

Legitimacy Crisis of US Politics Looms by @jamesstrock Rising Independent Voter Numbers Are Fire Bell in the Night Not Sure Where to Start with Your AI Strategy? 2 Simple Writing Momentum Hacks by @wallybock How Failure Feeds Creativity Being right all the time is killing creativity. And this will get worse with AI.

article thumbnail

How Social Media Boosts Polarization

The Horizons Tracker

It’s increasingly well understood that social media users are exhausted by the extreme political content appearing in their feeds. User engagement Contrastingly, algorithms predominantly prioritize information that enhances user engagement, as this drives advertising revenue.

Media 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Report Explores The Different Approaches Taken By Troll Factories

The Horizons Tracker

The report, which focuses primarily on the Philippines, aims to shed light on the various forms of political trolling, including the industries and political support that has sprung up around what is increasingly normalized and lucrative work. ” Trolling business models.

Report 76
article thumbnail

The Rise Of Industrialized Misinformation

The Horizons Tracker

It suggests that governments and political parties are producing misinformation on an enormous scale, with nearly all countries deploying misinformation as part of standard political communication. Indeed, the authors found organized social media manipulation campaigns in each and every one of the 81 countries they explored.

article thumbnail

The Truth About You

Leading Blog

It’s commonplace in politics, but we see it everywhere. Here are Schenck’s thoughts on truth in advertising from The Truth Is Out There. Inauthentic truth is who you are when everyone is looking. It’s accepting what the loudest voices around you are saying because you don’t want to look bad. It’s pandering. Not leadership. Not serving.

Brand 275
article thumbnail

The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

Does it render well in print advertising or on business cards? Your domain name is free advertising for your organization. And if your marketing budget is limited, a creative domain name can serve as free advertising for your organization. It’s a clear call to action, no advertisement required. Is it easy to pronounce?

article thumbnail

Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising.

Brand 277