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Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. As a business, the challenge is how to best use this technology to promote ideas and products.

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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

Does it render well in print advertising or on business cards? Your domain name is free advertising for your organization. And if your marketing budget is limited, a creative domain name can serve as free advertising for your organization. It’s a clear call to action, no advertisement required. Is it easy to pronounce?

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The Best Leadership Books of 2021

Leading Blog

The political environment in the United States as elsewhere is driven by fear-based narratives. Emerging technologies, changing demographics, the data economy, automation, and other trends-the undercurrents of radical, systemic change-are crashing into each other. And that feeds our approach in society at large.

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Customer Experience: The New Battlefield for Business

Joseph Lalonde

It is said that most consumers believe suggestions from friends and family over all forms of advertising. Employees should be taught the basics of good customer service, such as being polite, helpful, and responsive to customer needs. Do you expect them to always be polite? 7) Implement technology: .

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What The History of Advertising Teaches Us About The Future of Advertising

Strategy Driven

Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Creating modern advertising videos that include fake mock-ups of celebrities make it possible for companies to actively target us and then choose exactly what we see.

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10 Insights from the 100 Most Creative People in Business

In the CEO Afterlife

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. 22 Matthew Schmidt – Professor Political Science School of Military Studies. This takes me (John Bell) back to my days in advertising at Leo Burnett.

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10 Ways Teenagers Can Earn Money Online

Strategy Driven

Thanks to advancements in technology, it has never been easier for teenagers to earn money without leaving their homes. Some individuals have been fortunate enough to craft an entire career out of blogging based on how much money they make from advertising. For example, by adding a subscription fee or allowing advertisements.

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