Remove Audience Remove Innovation Remove Marketing Remove Productivity
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. A recent exploration of the German economy by the University of Maastricht showed just how big a problem this is, with productivity growth of just 0.3%

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5 Reasons to Consider Branded Merchandise for Business Promotion

Strategy Driven

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. When your logo is printed on everyday items such as T-shirts, mugs, or tote bags, it turns your customers into walking billboards, exposing your brand to a wider audience.

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Elevating Business Triumphs Through Strategic Management and Trailblazing Tactics

Strategy Driven

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 108
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Five Strategies for Your Brand to Stand Out

Strategy Driven

The core message communicates what sets your product or service apart from the rest. To craft a compelling UVP, you must thoroughly understand your audience and where their pain points lie. What problem does your product or service solve? Invest in professional branding that reflects your UVP and resonates with your audience.

Brand 109
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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Brainstorm all steps involved with using your product and put together short explainer videos around that material.

B2B 145
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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. Traditional outdoor advertising has always been known for its ability to capture attention and deliver messages to a wide audience.