Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy
Strategy Driven
MAY 9, 2014
You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales. Adopting New Tactics.
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