Strategy Driven

MAY 24, 2023

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

Marketing 106

Marketing Newsletter Brainstorming Discount 106

Leading Blog

DECEMBER 1, 2019

Here's a look at some of the best leadership books to be released in December 2019. The Innovator's Book : Rules for Rebels, Mavericks and Innovators (Concise Advice) by Dr Max Mckeown. Their management system, and it can do the same for you no matter what business you are in or what level.

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Books Leadership Charan Library 247

Strategy Driven

MARCH 19, 2024

In recent years, salon owners have embraced the power of technology, moving beyond the traditional pen-and-paper appointment booking and inventory tracking systems. The Benefits of Salon Management Software Integrating management software in a salon environment brings a landslide of operational benefits.

Software 99

Software Operations Management CRM 99

Leading Blog

DECEMBER 13, 2019

Books like Helping People Change and The Power of Bad , have the power to change forever how we work with others and address the things that hold us back. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. It is a theme that runs through most of these titles. Blog Post ).

Books 236

Books Leadership P&L Learning-by-Doing 236

Eric Jacobson

AUGUST 2, 2020

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. First published in 2013, this is a book I refer to often and find its practical action steps still relevant today.

Marketing 89

Marketing Tactics Entrepreneur Reference 89

Leading Blog

OCTOBER 1, 2019

Here's a look at some of the best leadership books to be released in October 2019. Above all, this is a book that will help you navigate your own life's voyage: the voyage of leadership of course, but more important, the voyage of character. It’s not your marketing campaign. Don't miss out on other great new and future releases.

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Books Leadership Library Entrepreneur 224

Eric Jacobson

MARCH 26, 2021

Pictured above are two books to add to your list for reading this month. In her book, author Esther K. Let The Story Do The Work explains that at the heart of leadership lies persuasion. And at the heart of persuasion likes storytelling. Choy teaches you how to: Dispel any fears that you can't tell great stories. Focus on the outcomes.

Books 65

Books Storytelling Management Leadership 65

The Horizons Tracker

JUNE 15, 2023

The furlough schemes deployed around the world to stave off mass unemployment during the Covid pandemic were a huge labor market experiment the likes of which have never been seen before. A similar proportion of employees thought that the furlough scheme had made their line manager more amenable to part-time work.

Marketing 127

Marketing Long-term Open-book Cost 127

Strategy Driven

JANUARY 9, 2022

The Airbnb market is enormous, but there are no guarantees that you’ll be the next big thing. In this blog post, we highlight four tips to help you break into the Airbnb market and offer some advice on succeeding as an entrepreneur! The best way to break into the Airbnb market is by finding undervalued properties.

Marketing 110

Marketing Tips Entrepreneur Price 110

Eric Jacobson

JULY 9, 2023

Stumped for what business books to add to your summer reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. This book is a wake-up call for every business leader. I couldn't put this book down.

Books 65

Books Storytelling Delegation Tactics 65

Leading Blog

MARCH 4, 2024

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

Innovation 343

Innovation Engineering Incubator Bottom-up 343

Rich Gee Group

MAY 3, 2022

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Summary: Strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Strategy Driven

AUGUST 18, 2021

As the owner or manager of a restaurant, it’s natural that you’re flat out looking at many of your business’s everyday operational components. However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. Understanding Influencer Marketing.

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Influence Marketing Discount Brand 135

Strategy Driven

OCTOBER 31, 2023

In the modern era of technology and business, fleet management has witnessed a transformative shift. The evolution of fleet management is underscored by several innovative practices and technological integrations that promise a more streamlined and intelligent approach.

Transportation 109

Transportation Management Efficiency Long-term 109

Eric Jacobson

JUNE 8, 2020

Pictured above are two books to add to your list for reading this month. In her book, author Esther K. Let The Story Do The Work explains that at the heart of leadership lies persuasion. And at the heart of persuasion likes storytelling. Choy teaches you how to: Dispel any fears that you can't tell great stories. Focus on the outcomes.

Books 65

Books Storytelling Management Leadership 65

Tanveer Naseer

DECEMBER 18, 2012

Instead he spent the better part of his 96 years unraveling the secrets of management. He did this to such a degree that he became recognized as the “Father of Modern Management.” It was published shortly before the stock market crash which preceded the Great Depression. But management cannot create leaders.”

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Drucker Marketing Leadership Short-term 279

Leading Blog

JUNE 12, 2023

Too often, managers put their heads down and focus only on their own departments. They may have significant incentive to do so — they may be close to breaking a personal record or they may believe that their chance to increase their scoring statistics will make them more marketable as a player. Doing so creates agility.

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Team Supply Chain White Paper Sports 307

Leading Blog

DECEMBER 25, 2017

It’s typically not the player with the highest market value. Open Source Leadership rewrites the rules of management, giving you a unique look at the most common misperceptions, illusions, and downright wrong information you’ve been getting about what works and what doesn’t. Related Interest: Best Leadership Books of 2016.

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Books Leadership Blog Crisis 230

Leading Blog

JULY 1, 2016

Here's a look at some of the best leadership books to be released in July. The Effective Manager by Mark Horstman. Hooked : Why cute sells.and other marketing magic that we just can't resist by Patrick Fagan. Preston Tucker and His Battle to Build the Car of Tomorrow by Steve Lehto.

Books 150

Books Library Leadership Resistance 150

Great Leadership By Dan

AUGUST 20, 2015

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. Demoulas and his management team have been extraordinarily successful in growing the business.

Marketing 120

Marketing Leadership Loyalty Open-book 120

Leading Blog

JANUARY 19, 2024

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. His book, Digital Transformation Success: Achieving Alignment and Delivering Results with the Process Inventory Framework (Apress, Dec.

How To 264

How To Agility Diversity Operations 264

Tanveer Naseer

OCTOBER 5, 2022

Steve Curtin is an expert on customer service management and leadership. After a 20-year career at Marriott International working in operations, human resources, sales and marketing, Steve launched his own consulting company to help organizations improve their customer service operations.

Human Resources 363

Human Resources Business Objectives Long-term Operations 363

Strategy Driven

MAY 15, 2020

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

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Tourism Media Marketing Travel 75

Women on Business

AUGUST 17, 2011

I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don’t have any experience in marketing their business online. Have you read the book?

Marketing 162

Marketing Media PR Brainstorming 162

Let's Grow Leaders

MARCH 15, 2024

01:32) Meet the Expert, Andre Martin : Andre, with his rich background in organizational psychology and talent management, shares his mission to align careers with personal values, igniting a discussion on finding satisfaction and purpose in work. (02:41)

Motivation 234

Motivation Strategy Talent Management Career 234

Let's Grow Leaders

MAY 18, 2017

Jill’s new book is a must-read if you’re an entrepreneur or aspiring to be one. . Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine.

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Education Marketing Case Study Entrepreneur 180

Lead Change Blog

AUGUST 26, 2020

Transformational Coaching is the requisite skill for today’s leaders, managers, and supervisors who choose to enhance their personal effectiveness and the performance of those they lead. One of the most effective ways to promote your upcoming launch is to make simple, effective asks to those that are closest to you.

Webinar 334

Webinar Consultative Books Marketing 334

Eric Jacobson

JANUARY 16, 2021

Stumped for what leadership and business books to add to your winter reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. This book is a wake-up call for every business leader. His advice?

Books 65

Books Leadership Storytelling Delegation 65

Eric Jacobson

OCTOBER 24, 2020

Stumped for what business books to add to your fall reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. This book is a wake-up call for every business leader. I couldn't put this book down.

Books 65

Books Storytelling Delegation Tactics 65

Next Level Blog

JUNE 22, 2010

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. This week’s VBC feature did that for me. View an alternate.

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Video Marketing Books Executive Coaching 129

Let's Grow Leaders

NOVEMBER 19, 2021

11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 33:57 – Why honesty is a great marketing strategy. 33:57 – Why honesty is a great marketing strategy. Get Sabrina’s Book. Make It, Don’t Fake It. What is uniquely yours?

PR 510

PR Marketing Strategy Influence Advice 510

Eric Jacobson

FEBRUARY 5, 2024

The 12-Week MBA offers an alternative way to learn business essentials by focusing on the skills and knowledge required to succeed as both a manager and a business leader. In addition, the book provides an excellent glossary of most used terms within business. When we're in a book club, we get that social validation.

Skills 118

Skills Cooper Books Benchmarking 118

Eric Jacobson

JANUARY 13, 2020

Pictured above are two books to add to your list for reading this month. In her book, author Esther K. Let The Story Do The Work explains that at the heart of leadership lies persuasion. And at the heart of persuasion likes storytelling. Choy teaches you how to: Dispel any fears that you can't tell great stories. Focus on the outcomes.

Books 65

Books Storytelling Audience Software 65

Strategy Driven

AUGUST 14, 2014

The question then becomes, as a business owner, leader or HR manager, what should you do about it? I would contend that the best investment you can make is in talent management. That manifests itself in how we recruit, manage, appraise and develop talent. FREE COPY of a StrategyDriven Expert Contributor book †.

Marketing 89

Marketing Management Talent Management Competitive Advantage 89

Eric Jacobson

JANUARY 17, 2020

Stumped for what business books to add to your winter reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. This book is a wake-up call for every business leader. I couldn't put this book down.

Books 65

Books Leadership Storytelling Delegation 65

RapidStart Leadership

JULY 25, 2017

A book I just read provides a great framework to figure out when you need to change, and what strategic direction to head. But more importantly, it also provides several effective tools to help us drive change when the time comes, and that’s what made this book a winner for me. It’s a good book about strategy.

Blue Ocean Strategy 129

Blue Ocean Strategy Mauborgne Strategy Books 129

LDRLB

JUNE 21, 2016

Tim Sullivan is the co-author of The Inner Lives of Markets. He is editorial director of Harvard Business Review Press and has worked at Basic Books, Portfolio, and Princeton University Press, where he helped build one of the most successful academic economics lists in the world. Under New Management. Enjoy This Episode?

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Marketing Review Resources Books 112