N2Growth Blog

MARCH 18, 2024

Identifying Growth-Stage Leadership to Drive Innovation in Life Sciences Effective executive search partners play a pivotal role in identifying, attracting, and assessing the leadership best aligned to drive growth and innovation, all the more important in highly dynamic industries like life sciences.

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Execution Innovation Industry Short-term 392

Lead Change Blog

FEBRUARY 24, 2014

Seth Godin Today’s hyper-connected digital world has opened the door to a whole new era in brand development. Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice. Show up to lead one that exists.” Author information Meghan M.

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In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Easier said than done.

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Brand Advertising Creativity Marketing Strategy 225

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

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Brand Reputation Marketing Strategy Media 59

N2Growth Blog

JANUARY 26, 2024

In this context, organizations must reconsider traditional hiring approaches and adapt to the changing demands of the talent market. Historically, financial leadership trumped people leadership. The potential of LinkedIn, Twitter, Facebook, and other platforms as recruitment tools has transformed the traditional job market.

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Execution Strategy Diversity Brand 217

N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

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Marketing Tactics Brand Ethics 366

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often? Agility is key.

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Trends Agility CEO Chief Executive Officer 368

Leading Blog

DECEMBER 7, 2020

Competing in the Age of AI : Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. Leadership Is Language : The Hidden Power of What You Say — and What You Don’t by L. Blog Post ).

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Books Leadership Simon Learning-by-Doing 449

Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

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Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

N2Growth Blog

JANUARY 23, 2024

Finding innovators in the life sciences industry The importance of innovative leadership cannot be overstated. The following sections dive deeper into how well-equipped executive search firms can support the life sciences industry and the critical challenges in recruiting invaluable leadership.

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Execution Innovation Industry Motivation 235

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

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Technology Marketing Brand Mission Statement 74

N2Growth Blog

NOVEMBER 29, 2022

Senior leadership hires can make or break an organization. In a hiring market like the one we’re currently experiencing, finding a true game-changing leader is extremely challenging. Kelli Vukelic is CEO of N2Growth and is responsible for the firm’s global executive search and leadership advisory services. Plethora of Choices.

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Execution Chief Operating Officer Brand Class 392

Lead from Within

MAY 22, 2024

As an executive leadership coach with years of experience, I’ve witnessed firsthand the significant impact that professional relationships can have on an individual’s career success. As an executive leadership coach, I encourage you to invest time and effort into nurturing and growing your professional network.

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Career Succession Reputation Diversity 146

Strategy Driven

JUNE 30, 2018

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. Social Media Expert and Advertising Creative Director for Mashable. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding !

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Brand Simon Advertising Leadership 50

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Everything.

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Marketing Human Capital Human Resources Brand 173

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Human Resources Globalization Resources Diversity 469

Engaging Leader

MARCH 1, 2021

In this second of a two-part interview, Jesse is joined again by Charlene to discuss tips from her new book LAUNCH YOUR INNER ENTREPRENEUR: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success. How to master a remote work environment and balance it with your leadership.

Environment 290

Environment Entrepreneur Workshop Loyalty 290

Modern Servant Leader

MARCH 29, 2021

The study analyzed 17 different attributes across Glassdoor, Indeed, and LinkedIn to derive a single score, called the Digital Leadership Culture Index (DLCI). In addition, it combined their previous study focused on postsecondary leadership programs, to generate recommendations for state governments, colleges, and universities.

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Servant Leader Human Capital Leadership Construction 151

Rich Gee Group

DECEMBER 22, 2022

Playbooks Sharpen Your Leadership Skills - learn up-to-date leadership techniques to better manage your team, your peers, and your boss. A quick read to motivate the creative energies within you! My job is to help YOU cut through the noise and find resources that are worth consuming AND energize your spirit.

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Tactics Career Class Trends 195

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Main menu Home.

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Magazine Brand Article Marketing 100

Leading Blog

DECEMBER 11, 2020

Other brands used saleswomen to merely sell products; thanks to my mother’s training program, her salespeople taught customers how to use her products to look their best. He wanted to build Estée Lauder into the General Motors of the beauty business, “with multiple brands, multiple product lines, and multidimensional distribution.”.

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Company Committee Sample Tactics 346

Great Leadership By Dan

JANUARY 2, 2020

I was in art school at the time, studying graphic design and branding. Beyond solving strategic business or sales problems, how can we build our creative problem-solving capabilities to become more competitive in our careers and industries? As I’m fond of saying, “You can’t offshore, automate, or AI creativity.”

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Creativity Brainstorming Offshoring Audience 192

In the CEO Afterlife

MAY 23, 2011

Leadership. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.

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Brand CEO Marketing Proposal 196

N2Growth Blog

DECEMBER 16, 2023

The strength of governance can be significantly amplified with the employment of a dedicated leadership team. This leadership should be committed to the organization’s vision, mission, and core values. Google’s leadership ardently focuses on sustaining a culture of innovation, collaboration, and transparency.

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Compliance Efficiency Ethics Metrics 235

Leading Blog

JANUARY 18, 2019

Not leadership. Inauthentic leadership is selfish. Its power to propel us as creatives mighty beyond measure. We all want to ally ourselves with brands that have hitched their star to a purpose. It’s accepting what the loudest voices around you are saying because you don’t want to look bad. It’s pandering. Not serving.

Brand 279

Brand Advertising Construction Politics 279

In the CEO Afterlife

SEPTEMBER 19, 2011

Leadership. Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Searching branding & social media wasn’t much better.

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Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. Herein lies the myth of social media marketing.

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Marketing Brand Franchising Media 100

Engaging Leader

JANUARY 22, 2021

In this second of a two-part interview, Jesse is joined again by Charlene to discuss tips from her new book LAUNCH YOUR INNER ENTREPRENEUR: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success. How to master a remote work environment and balance it with your leadership.

Environment 195

Environment Entrepreneur Workshop Loyalty 195

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” competitors are entering the market. competitors are entering the market. The Vancouver-born brand wasn’t always just premium roast coffee beans.

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Brand Brand Management Advertising Management 100

Lead Change Blog

MARCH 21, 2014

This is a guest post from Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert.” Leadership Development Leadership TalentCulture'

Trends 295

Trends Entrepreneur Brand Leadership Development 295

Lead Change Blog

MARCH 20, 2014

We’d been meeting all week, meeting after meeting, a gaggle of senior leadership and marketing team leads, workshopping and brainstorming and collaborating over all that we’ve been, where [.] Leadership Development employee engagement Leadership talent management TalentCulture TChat' Author information Meghan M.

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Brainstorming Talent Management Workshop Conference 286

Leading Blog

MAY 16, 2020

Leading companies will combine these technologies in creative ways to solve business problems that couldn’t be solved using traditional digital technology. It is used to boost the capabilities of employees by augmenting their creativity, intuition, decision-making, and other capabilities, essentially giving them superpowers.

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Innovation Supply Chain Technology Wireless 266

In the CEO Afterlife

JUNE 10, 2012

Why is creativity so important in business? This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. 84 Elvis Chau – Creative Director, JWT Shanghai. 2 Rebecca Van Dyck – CMO Facebook. “If

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

Leading Blog

OCTOBER 14, 2019

It’s vital to create space in each day to let your thoughts wander beyond your immediate job responsibilities, to turn things over in your mind in a less pressured, more creative way than is possible once the daily triage kicks in. What follows are 20 leadership lessons from the book but stripped of the stories that brought them to life.

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Leadership Long-term Self-aware Short-term 216