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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 278
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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. Remember, once your marketing is successful you still have a lot of work to do. You can never stop paying attention.

Education 180
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Printed Marketing Helps Businesses Increase Brand Awareness, Customer Retention

CEO Insider

Over the past year, COVID has forced businesses to alter the way they market their services and themselves. During that time, business owners leaned on digital marketing efforts […]. The post Printed Marketing Helps Businesses Increase Brand Awareness, Customer Retention appeared first on CEOWORLD magazine.

Brand 105
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Employee Branding: Creating a Strong Company Culture

HR Digest

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96
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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 110
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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 112
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Marketing Techniques to Use in 2020

Strategy Driven

There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business. This education does not have to compromise your trade secrets in any way.

Marketing 123