Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100

Magazine Brand Article Marketing 100

HR Digest

MAY 24, 2019

Under the company’s self-managed environment Zapponians know what is expected of them and continue to evolve and innovate in order to achieve the desired outcome. The HR Digest: What are the people management and workforce empowerment practices at Zappos to ensure employee happiness, engagement, and productivity? SOURCE: ZAPPOS.

System 72

System Management Brand Human Resources 72

Chartered Management Institute

SEPTEMBER 22, 2012

In our knowledge economy, what would you say your brand is all about? Seth Godin regards a brand in our modern age as a set of expectations, memories, stories and relationships, which when taken together account for the decision of our customer to buy our own product/service over our rivals. They are the ones that own it.

Brand 94

Brand Godin Guidelines Human Resources 94

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Human Resources. In the CEO Afterlife. Main menu Home.

CEO 242

CEO Company Rogers Human Resources 242

Strategy Driven

SEPTEMBER 24, 2021

Create a Strong Brand. But without a well-defined and solid company brand, your efforts are useless in the vast ocean of competition. You have to stand out, and your company brand is your rallying point. Remember that your brand goes beyond an emblem and a tagline.

Organization 90

Organization Brand Word of Mouth Marketing Marketing 90

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. Excessive layering kills ideas before they get to top management. In the CEO Afterlife.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

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Mentor Advertorial Kotter Hamel 228

In the CEO Afterlife

OCTOBER 7, 2013

Women are ditching upper-management positions and bailing out before breaking through the glass ceiling. The female bail out creates a reduced talent pool for senior management positions. While brand reputation remains critical in purchasing decisions, more and more consumers want to know who makes the brands they buy.

Diversity 200

Diversity Mentor Human Resources Human Capital 200

HR Digest

APRIL 13, 2020

They help to develop HR skills and teach interesting information about recruitment and talent management. This is a podcast from the Society for Human Resource Management (SHRM) featuring Host Callie Zipple who is talking about getting to the C-suite, challenging boss’s ideas, and leading organizational culture, among others.

Brand 103

Brand Trends Tips Case Study 103

In the CEO Afterlife

DECEMBER 7, 2014

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

HR Digest

JUNE 15, 2023

On any fair day, the balancing act performed by the unsung heroes of a company – the human resources team (HR) , is quite overwhelming. For keeping the chaos at bay while handling ‘people’, listening to influential HR podcasts is recommended as an incredible professional resource.

Trends 98

Trends Talent Management Diversity Technology 98

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. In the CEO Afterlife.

CEO 170

CEO Advice Company Competitive Advantage 170

HR Digest

APRIL 9, 2024

In an exclusive interview with HR Digest, Trent Henry, EY’s Chief Human Resources Officer (CHRO), shares key strategies driving EY’s commitment to diversity, innovation, employee well-being, and leadership development. EY is known for its focus on innovation.

Diversity 52

Diversity Career Globalization Learning-by-Doing 52

N2Growth Blog

AUGUST 9, 2010

What about competing against the innovation of others that could cause the obsolescence of your product or service? If you don’t have direct competition you’ll surely have indirect competition. You will also be competing to retain talented employees that other companies would like to lure away.

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Blog Brand Depreciation CEO 288

HR Digest

MAY 2, 2019

"Presence in the Present" As a branded company whose success depends on change management, Kellogg Company puts a premium on its internal culture. On October 18, Kellogg’s brand mascot turned purple for GLAAD’s Spirit Day to stand up to bullying and show support for LGBTQ youth. People are at the core of this strategy.

Diversity 81

Diversity Human Resources Globalization Automotive 81

Lead Change Blog

JUNE 23, 2016

Bill is frustrated with the work ethic and low levels of engagement within his management and employee ranks. Chris and Bill are at two ends of the same CEO-led management system. For all the innovation of the Digital Age, business management remains wired to the rusting framework of the Industrial Age. The CLO Challenge.

CEO 166

CEO Leadership Chief Executive Officer Human Resources 166

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 22, 2015

Leaders ought to be wary about bringing change to vibrant cultures, the positioning of brands, and effective business models. I consider Google a tier-one innovator. At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. Is Zappos there yet?

Brand 100

Brand Core Competence Retail Advertising 100

HR Digest

NOVEMBER 30, 2018

Along with these innovations are the challenges to handle them. Organizational readiness, aging brands, data governance, and technical debt will be among the several challenges that business will have to deal with. Robots to reinvent talent management. That fear will grow further in the year 2019.

Trends 72

Trends Forrester Human Resources Talent Management 72

Sales Wolf Blog

JANUARY 10, 2011

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. License.

Blog 200

Blog Ingham Human Capital Human Resources 200

In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Human Resources.

CEO 150

CEO Mass Marketing Class Brand 150

Chart Your Course

JANUARY 2, 2015

Given the rise of technology and social media as the domain of the people—and customer—if companies don’t have those highly developed soft skills, both internally and externally, then one negative brand interaction can go worldwide in a minute, causing severe damage to the brand.

Emotional Intelligence 100

Emotional Intelligence Human Resources Library Trends 100

HR Digest

NOVEMBER 4, 2023

Amidst their country’s tech talent shortage, HP Indonesia is doing its best to focus on its employee retention instead of acquisition efforts, according to Human Resources Online. It takes an active HR department and research team to keep their eyes on shifting trends in order to find innovative ways to retain employees.

Process 59

Process Attrition Trends Training 59

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. five hundred employees became two hundred. Now for the good news.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

HR Digest

AUGUST 1, 2019

From talent acquisition to learning and development, AI has opened new pathways of collaboration between humans and machines and is offering a helping hand to almost all aspects of human resource management. AI can help managers design and provide a personalized employee experience.

Skills 59

Skills Human Resources Technology Career 59

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. In the CEO Afterlife.

CEO 100

CEO Advertising Brand Creativity 100

Tanveer Naseer

SEPTEMBER 18, 2012

” – Christopher Kurtz, Director of Employer Branding, Glassdoor When it comes to dealing with complaints, most of us are more than happy to avoid them. Lisa Bisaccia, Senior Vice President and Chief Human Resources Officer for CVS Caremark, summed up this message best when she said “engaging our colleagues is not a nice-to-do exercise.

HCI 265

HCI Conference Learning-by-Doing Talent Management 265

HR Digest

JANUARY 6, 2022

How did you manage these challenges? We’re examining closely the moments that matter to employees, like the onboarding experience, the transition from individual contributor to people manager, and significant life events outside of work like the birth of a child. It’s been wonderful to be part of a growing company.

Diversity 52

Diversity Agility Supply Chain Globalization 52

Chart Your Course

OCTOBER 22, 2015

Huge businesses like Amazon, Apple, Google, Facebook and Microsoft have brands that define a culture, and cultures that define their brands. So how have these companies fared so well in creating a culture that promotes hard work, an emotional bond with co-workers and product, as well as new and innovative ideas?

Company 100

Company Bond Brand Creativity 100

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. They leverage their financial resources. My business career is characterized with a bunch of David versus Goliath encounters.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Marshall Goldsmith

JUNE 28, 2017

Whitney Johnson – Thinkers 50 award-winning Management Thinker 2015-17, Disruptive Innovation expert, author Disrupt Yourself: Putting the Power of Disruptive Innovation to Work. Then Ayse asked us to describe what made us think of them as heroes. Thought Leaders – Cohort 2. University Representatives—Cohort 1.

Executive Coaching 70

Executive Coaching Human Resources Magazine CEO 70

Marshall Goldsmith

FEBRUARY 8, 2018

Thinkers50 – World’s Most Influential Management Thinkers. Called ‘The Academy Awards of Leadership’ by the Economist, Thinkers50 is the world’s most reliable resource for identifying, ranking and sharing the leading management ideas of our age. Co-founder of Rose Park Advisors—Disruptive Innovation Fund.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Sales Wolf Blog

JULY 30, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. License.

Human Resources 124

Human Resources Blog Resources Welch 124

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100