Competitive Advantage Innovation Management Media 
N2Growth Blog
JANUARY 23, 2018
To stay competitive, brands must innovate and transform. Some business leaders eager to keep a competitive advantage often invest in new technologies without fully understanding how to harness their potential or fully considering how digital technologies will meet the company’s needs. Transformation is the new normal.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives.
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First Friday Book Synopsis
APRIL 4, 2013
Here is a brief excerpt from an article co-authored by Roland Deiser and Sylvain Newton for The McKinsey Quarterly, published by McKinsey & Company, in which they explain how and why organizational social-media literacy is fast becoming a source of competitive advantage.
Great Leadership By Dan
JANUARY 18, 2012
Here's some new research on innovation and a guest post by By Rich Wellins, Ph,D., Senior Vice President, Development Dimensions International (DDI): In the past year, innovation has risen to the top of the business agenda. It seems not a day goes by that the major media writes (or broadcasts) stories in innovation.
Michael Lee Stallard
JULY 12, 2021
When I spoke at Costco’s annual managers conference one year, I witnessed video after video of employees from warehouse club locations all around the world who proudly shared ideas they came up with to improve efficiency, reduce costs, and improve member and employee experience. In addition, it gives employees a voice to share their ideas.
The Horizons Tracker
AUGUST 15, 2023
A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Building and managing personal brands was found to benefit both Gen Z students and employers in the recruitment process.
Great Leadership By Dan
DECEMBER 8, 2016
To survive and prosper in 2017, companies must adopt a way of managing that is based on their capacity to learn and change—consciously, continuously, and quickly. Anticipating and preparing for change is the essence of competitive advantage. Now managers must cope with sudden shifts in the rules of the game.
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