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You Need a Competitive Advantage: Here’s How to Get One

Strategy Driven

In order to be the one who secures those customers and makes the all-important sales, you need to set yourself up with a real competitive advantage. Have a good social media presence. This is not as difficult as it sounds, although it will require planning. Guest posting on other people’s blogs. Writing an eBook.

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Six social-media skills every leader needs

First Friday Book Synopsis

Here is a brief excerpt from an article co-authored by Roland Deiser and Sylvain Newton for The McKinsey Quarterly, published by McKinsey & Company, in which they explain how and why organizational social-media literacy is fast becoming a source of competitive advantage.

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A New Theory of Management

Michael Lee Stallard

With employee disengagement remaining at very high levels in America and globally, and growth in significant new scientific findings that shed light on conditions necessary for human flourishing, it’s time to reconsider management theory and our approach to maximizing the performance of individuals and organizations.

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5 Ways to Manage Your Multigenerational Workforce

Chart Your Course

Managing a multigenerational workforce can be quite the task for business leaders. Finding a balance between these generations in the workplace can be a daunting challenge for some managers. This article was originally published by Vital Learning. Closeup portrait of a successful business team laughing together.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Some business leaders eager to keep a competitive advantage often invest in new technologies without fully understanding how to harness their potential or fully considering how digital technologies will meet the company’s needs. Then he moved into media — helping Nielsen innovate the first global internet management service.

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Healing Our Workplaces through Cultures of Connection

Michael Lee Stallard

Advancing this culture requires individuals and leaders to seek opportunities to do so in public and private dialogue, schools, workplaces, and in the forces that shape our society like media and entertainment, among others. Media and entertainment shape our beliefs through the depiction of stories. Katharine P.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives.