N2Growth Blog

JANUARY 3, 2011

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. This isn’t rocket science, rather it’s just plain-old, good leadership. They make changes.

Restructuring 288

Restructuring Blog CEO Brand 288

Women on Business

DECEMBER 2, 2010

Building Customer Loyalty Building customer loyalty by being loyal to them. Employee Brand Differentiation Differentiating oneself in the workforce today may hold the key. Leverage the Social Web to Define Your Personal Brand Personal branding is absolutely essential in the world of the.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Strategy Driven

APRIL 9, 2012

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. Same with Apple.

ROI 66

ROI Media Customer Loyalty Webinar 66

Coaching Tip

FEBRUARY 23, 2012

Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. As social media helps shift power to individual citizens and employees, leadership itself must shift with it.

How To 110

How To Airlines Media Innovation 110

Eric Jacobson

NOVEMBER 13, 2019

Among the insights revealed in the book are: Startups do not disrupt existing markets – customers do. Customers, in effect, pay businesses with their money, time, and effort. Most disruption in the marketplace occurs not because of new innovations in technology but as the result of new business models.

Business Model 50

Business Model Technology Books Industry 50

Strategy Driven

JANUARY 5, 2015

The Tech Trends Report also found that the gaps in IT skills that used to exist within these core segments are starting to narrow as organizations are uncovering the skill sets needed to use these technologies to their full advantage. They also learned that total integration of all four pacesetter elements was their breakaway move.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

AUGUST 20, 2012

It’s about how technology and your ability to see what is now will affect what is next. But you must intensify your focus (the same way I’m intensifying mine) to see what is next for your industry, your market, and your customers – so there will be a positive impact for your company, your family, and yourself. I’m betting Apple.

Open-book 50

Open-book Customer Loyalty Seminar Books 50

Strategy Driven

JANUARY 20, 2014

They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. LESSON: Don’t stay attached to old technology or products even though they have brought success and profit in the past. Instant success. The post Post words.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

SEPTEMBER 23, 2013

NOTE WELL: You can only SELL at your place – but customers can BUY anyplace in the world – any time of the day or night. No personal website, no personal brand, no social media interaction, and not taking advantage of smartphone technology. Make sure it serves your customers, not just your company. Marketing & Sales 21.5

Media 64

Media Advice Customer Loyalty Competitive Advantage 64

Strategy Driven

SEPTEMBER 10, 2012

Most companies, especially large ones, fail to understand the difference between a mission statement, a value statement, a vision statement, and a hot air marketing message that no one understands or believes in. When they are not on top of market changes and technology updates, they are giving their people permission to do the same.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Harvard Business Review

DECEMBER 19, 2016

When confronted with disruptive technologies, many companies fail to align digital strategies with their core strategies. Pursuing cost leadership versus differentiating for value. Leadership is changing — fast. ” Failure to grasp such disruptions — and adapt quickly — can be fatal. Insight Center.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Marketing 101 principles still apply. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JANUARY 16, 2018

They can reap benefits because of higher employee productivity and customer loyalty and satisfaction. The stock market reacted negatively to the announcement Friday, costing Facebook almost 5% of its market capitalization, or about $27 billion. There is a lot of talk about purpose in business. Why is that?

Short-term 10

Short-term Company Long-term Customer Loyalty 10

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Reallocate advertising and marketing dollars to customer experience.

Company 73

Company P&L Bottom-up Advertising 73

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. Three key aspects of Ford's sustainability strategy strike me as critical, and show the company's real leadership: It's based on hard science.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

OCTOBER 28, 2014

The company’s market value has more than halved to an 11-year low as it acknowledged overstating profits by hundreds of millions of dollars. More than any other retailer of scale, Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge.

Retail 8

Retail Loyalty Supply Chain Discount 8

Harvard Business Review

MARCH 30, 2016

Intelligent technologies are increasingly delivering greater value for less money. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. They learn fast, work hard, and certainly complain less.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

JUNE 16, 2014

Look at DaVita, a market leader in providing dialysis treatments for kidney patients. At a recent conference, Dell founder Michael Dell spoke of the billions of patients who received better health care and the billions of students worldwide who had access to better education as a result of Dell’s information technologies.

Customer Loyalty 13

Customer Loyalty Human Capital Wilde Health Care 13

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MARCH 7, 2014

With a technology focus, you might manage to launch a successful breakthrough, but your success will be short-lived because sustaining a technological advantage today is so difficult. But debate remains on how to direct your firm’s focus as you grow. There are many options.

Brand 8

Brand Short-term Long-term Customer Loyalty 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. Our work with dozens of companies teaches us that individuals on the leadership team often have very different targets in mind.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

OCTOBER 4, 2011

It governs an organization's cultivation of its intellectual capital—how it leverages what it already knows how to do, and how it evolves its offering based on changing market demands. With hardware markets, money is spent upfront to develop a system. However, once that product is launched, revenue streams in quickly and evenly.

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13

Harvard Business Review

AUGUST 15, 2016

The linked system allowed for more insight into customers, and managers could use the information to coach employees, to assess whether they had the right tools and resources, and to identify people with innovative ideas and leadership potential. Measuring Marketing Insights. Insight Center. Turning data into action.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

NOVEMBER 22, 2017

A new operating model also requires a governance structure and leadership model so leaders know how they will exercise operational control and inspire employees—and hold themselves accountable for doing both. How do they ensure someone owns each customer experience or “journey” on an end-to-end basis?

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Evaluate your leadership team’s openness to co-creation as well.

CRM 8

CRM Brand Business Model Intangible Assets 8

Joseph Lalonde

MARCH 14, 2018

I asked each of these leaders a single question about healthy leadership: What healthy habits do you attribute to your success as a leader? Discover a healthy leadership habit of @MichaelHyatt at Click To Tweet. Check out these healthy habits of #leadership experts @MichaelHyatt, @MarkTimm, and @48DaysTeam Click To Tweet.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 16, 2016

GE vice chairman Beth Comstock spoke to the issues of speed and continual customer input in a 2014 interview, when she said, “We work in these very complex, deep industrial technologies. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

JUNE 26, 2017

And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like. I recommend using the same principles to design and manage experiences for both employees and customers. I’m not just talking about the obvious problem of managers who treat their employees poorly.

Brand 8

Brand Company Operations Merchandising 8