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Get your employees engaged and invested in your company’s long-term success

leaderCommunicator

All leaders start down the same path to a strategy based on market research and customer preference data, but smart leaders quickly engage layers of leadership and employees throughout strategy conceptualization. Food for thought that means business. How do you engage your employees on your strategy and other important topics?

Long-term 144
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Tara Alemany: The Character-Based Leader Co-Author Interview

Lead Change Blog

Posted in Character Based Leader Book Check out this great interview with Author, Tara Alemany: Chapter Title: ”The Importance of Perseverance” Tara Alemany Owner, Aleweb Social Marketing Tara R. Alemany is the owner and founder of Aleweb Social Marketing. (In Alemany is the owner and founder of Aleweb Social Marketing. (In

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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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21st Century Communications – Employees Really Are the Greatest Asset

leaderCommunicator

Consider this: According to the Journal of Marketing: 9% of customers are lured away by competition. Employees are known to parade through the office, engage in several-hours long customer service calls and spend weekends together. Make What You Say Matter And Increase Your Chance of Being Heard eBook", today!'

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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Check out the February pages on Management and Consulting Book Club

Chartered Management Institute

This month we feature American marketing guru Martin Lindstrom as Author of the Month. Related Content: What do a former arctic trawlerman, a former human resource manager in the gas industry, CMI member Emma Grant, and a book about Twitter have in common? You are not watching this post, click to start watching.

Books 66
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Interns to the Rescue! :: Women on Business

Women on Business

There comes a time, however, when an extra hand is needed to get something done and I don’t want to hire someone long-term or for a lot of money. Since they don’t typically end up as long-term employees, you shouldn’t have to spend a lot of time training the person for the job. Enter an intern!