Strategy Driven

FEBRUARY 6, 2015

It applies to service industries and manufacturing operations. Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Educational and incentive programs should be implemented.

Quality 50

Quality Metrics Strategic Planning TQM 50

Harvard Business Review

DECEMBER 29, 2014

According to “Spin Selling” author Neil Rackham, when Xerox first established a sales operations group in the 1970s to take on activities such as sales planning, compensation, forecasting, and territory design, group leader J. •Administer quarterly sales incentive compensation plans and the goal setting process.

Offshoring 10

Offshoring Outsourcing Analysis Incentives 10

Strategy Driven

JANUARY 28, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Servant Leader 50

Servant Leader Newsletter Resources CFO 50

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. However, digital markets do not follow the contours of conventional industry structures.

Company 9

Company Engineering Operations Construction 9

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. No two organizations are the same, and neither are the cultures and contexts in which they operate. Test gamification tactics.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

SEPTEMBER 27, 2017

“Personal experience makes me a more effective marketer.” The team was structured to operate like a startup, with a particular focus on user research, feedback, and a commitment to lean operations. ” Give Employees Direct Access to Consumers. Help Employees Embrace Agility.

P&L 12

P&L Agility Fashion Media 12

Harvard Business Review

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. The debate is far from settled and will likely go on for a long time.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

JUNE 19, 2017

While initially designed to improve the responsiveness of software development teams, more recently agile has become the default team-based operational model for companies big and small, across industries and sectors, with the promise of a substantial and sustained spike in team productivity and efficiency. Related Video.

Agility 8

Agility Software Incentives Banking 8

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. That means you need compelling incentives to have people join your community. To some extent – usually a large one – you’ll need to purposefully reach out to potential community members and make it worth their while to accept your invitation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JANUARY 9, 2014

Collaboration is better not only among the reps selling into different parts of that customer organization but also across the product and marketing teams charged with building and positioning broader solutions for the customer. Network behavior isn’t something you drive through compliance; you enable it through opportunity.

Team 10

Team Metrics Compliance Attrition 10

Harvard Business Review

AUGUST 30, 2012

A few years ago, the chief operating officer launched a customer quality initiative to improve six core processes and assigned executives to "own" each process. So it appointed leaders to run market segments with profit and loss responsibility, and put pressure on them to change the product mix and improve profitability.

Company 8

Company COO CFO Insurance 8

N2Growth Blog

NOVEMBER 23, 2010

Case in point is Wal-Mart CEO, Lee Scott, who is so concerned with diversity mandates that Wal-Mart officers are held financially accountable by tying officer incentive bonuses to achieving diversity goals. In fact, the report points out how “U.S. Discrimination has always existed, and probably always will.

Diversity 350

Diversity Blog Leadership Learning-by-Doing 350

Strategy Driven

APRIL 4, 2014

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Of the companies who continue to operate without a plan, 40% of them will be out of business in the next 10 years. Retaining good employees, involving training, motivation and incentives, is yet another matter. by Hank Moore. About the Author.

Budgeting 78

Budgeting Succession Consultative Crisis 78

Harvard Business Review

SEPTEMBER 19, 2016

Over the past 18 months, Sergey’s experience has been echoed in offices in Ukraine, South Africa, Turkey, Brazil, and many other emerging markets that have faced substantial currency depreciation due to the drop in commodity prices and the flow of capital to the U.S. Normally, MNCs raise prices in the emerging market, (e.g.,

Price 8

Price Globalization Depreciation Marketing 8

Strategy Driven

JUNE 22, 2012

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. by Hank Moore.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 17, 2014

That gives an Amazon competitor the perfect opportunity to get a toehold in a market Amazon currently dominates. But in many online markets, a single platform dominates — often a result of network effects, technical standards, or returns to scale. With the right incentives, mainstream customers could do the same.

Airlines 9

Airlines Hotels Constraint Incentives 9

Women on Business

MARCH 18, 2013

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).

Efficiency 259

Efficiency PR ROI Loyalty 259

Harvard Business Review

DECEMBER 19, 2014

First one and then two companies took aim at each unit’s market, aggressively selling products at lower prices. It had been selling biological research equipment and materials for a half-century, so when it acquired patents on gene-based scientific technologies, in the early 2000s, it continued to focus on the research market.

Case Study 10

Case Study Price Chemicals Strategy 10

N2Growth Blog

SEPTEMBER 24, 2010

All the perks and benefits in the world won’t cause a company to thrive if not governed by sound core values, which have been wrapped into a vision that can be strategically and tactically implemented. _After all, culture is defined by the behaviors that are incented and repeated inside your company. Business should be fun.

Blog 366

Blog Strategy Brand Bottom-up 366

Strategy Driven

MARCH 11, 2011

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Without Strategic Planning, there is no benchmarking of specific tactics. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. Morale wavers and becomes uneven, per operating unit and division.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

MARCH 26, 2013

The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8