Harvard Business Review

SEPTEMBER 27, 2017

Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. “Personal experience makes me a more effective marketer.” Here are five: Commit from the Top.

P&L 14

P&L Fashion Media Agility 14

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? I am not suggesting restructuring the entire brand management system.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

FEBRUARY 16, 2018

And 71% of senior managers view them as unproductive. Any standing meeting, whether it’s of a departmental leadership team, a cross-functional group owning a process like innovation or talent management, or a task force managing a six-month transition to a new technology, should be designed and linked to a broader governance plan.

P&L 14

P&L How To Finance Metrics 14

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 12

P&L Banking Marketing Call Center 12

Harvard Business Review

DECEMBER 19, 2016

CEOs should actively manage five specific tensions in today’s complex global business environment: Disruptive innovation versus leveraging the company’s core strengths. Manage costs — or add value? Exploiting global opportunities versus managing risk. Today, this tension is perilous for CEOs.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

MAY 24, 2013

She holds the Ernest L. She''s an expert on strategy, innovation, and leading change. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. Why is P&G making this move, now? Asking A.G.

P&L 8

P&L Restructuring Price CEO 8

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Ask Atma

MAY 20, 2012

So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field. The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

FEBRUARY 9, 2011

It may seem counterintuitive, but smart companies need to routinely rid themselves of less profitable customers, the same way an asset manager or rebalances an investment portfolio or a Major League Baseball general manager trades a declining player. So how does one take full advantage of a 'window to winnow'?

P&L 14

P&L Supply Chain Retail Price 14

Harvard Business Review

DECEMBER 22, 2011

But in fact, most managers don't. Managers confuse differentiation with being different. My premise in writing Understanding Michael Porter was very simply that clear strategic thinking is essential for any manager in any setting, and Porter's work lays out the basic principles and frameworks you need to master.

Porter 15

Porter Strategy Competitive Advantage P&L 15

Harvard Business Review

JANUARY 23, 2015

In addition to what a company is paid for, “these assumptions are about markets. ’ It also answers the fundamental questions every manager must ask: How do we make money in this business? A new business model may turn on designing a new product for an unmet need or on a process innovation. Insight Center.

Business Model 8

Business Model Drucker Christensen P&L 8

Harvard Business Review

JANUARY 17, 2012

As business boomed, new hires and managers competed hard with each other to scramble up the corporate ladder (while prying other people's fingers off of it). But then the market slowed as companies moved their construction overseas and construction jobs disappeared. In a way," he says, "the slower market has been a blessing.

P&L 13

P&L Construction Survey Stress 13

Harvard Business Review

MAY 8, 2012

And this charge will, in theory, move managers to make greener choices. Right now, the market price of carbon is very low, so Microsoft is charging a small amount per ton. Pricing carbon on your own, without a real market in place, is hard, which is why there are so few examples of companies doing it. He's absolutely right.

Price 13

Price P&L White Paper Energy 13

Harvard Business Review

JANUARY 29, 2015

It made a massive investment (more than $1 billion) to build a software “ Center of Excellence ” in San Ramon, California to manage the data explosion created by the increasing intelligence of its industrial machines. A design studio is geared for collaboration and innovation work with customers and partners.

Software 8

Software Six Sigma Insourcing P&L 8

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. They are innovating in ways that create virtuous circles for a generation or more." In the 21st century only IBM's Sam Palmisano has done so.

Globalization 16

Globalization Golden Parachute Short-term Long-term 16

Harvard Business Review

DECEMBER 20, 2011

While "running out" isn't really the right phrase, it's clear that delivering many commodities to market is getting harder and more expensive (we don't dig for oil a mile under the ocean for the heck of it). The best analysis of the resource scarcity mega-trend came from asset manager Jeremy Grantham. Right now, the U.S.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

JANUARY 30, 2012

Once, the demise of the Great A&P would have been front-page news from Maine to California. For more than four decades, from 1920 into the 1960s, A&P was the largest retailer in the world. A&P remained so powerful for so long for one reason only: because the two brothers who controlled it, George L. and John A.

P&L 14

P&L Retail Real Estate Discount 14

Harvard Business Review

JANUARY 25, 2012

Tommy was a director and Jane was the Midlands regional sales manager for Egan & Sons, a supplier of doors and staircases to Westmid for 63 years. With three efficient plants staffed by 3,000 employees, it had reinvented itself to become an innovative manufacturer of modular steel staircases and fiberglass doors.

Case Study 14

Case Study P&L Cost Due Diligence 14

Harvard Business Review

JULY 19, 2012

Trade promotion is often the single biggest line item in a manufacturer's P&L. Perhaps the most critical issue is for senior management is to more closely tie trade promotion to their vision for category growth. Senior management needs to change the culture of trade promotion to one of category growth.

ROI 15

ROI P&L Retail Brand 15

Harvard Business Review

NOVEMBER 12, 2012

Yet they don't work, and their repeated application makes many managers incredibly gender fatigued and frustrated. Every manager I have worked with hates the fact that companies talk about "Diversity and Inclusion," but then they are given targets on women (most don't even target balance). Problem 1: Calling it Diversity.

Diversity 9

Diversity Balanced Scorecard P&L Committee 9

Harvard Business Review

JULY 19, 2012

Trade promotion is often the single biggest line item in a manufacturer's P&L. Perhaps the most critical issue is for senior management is to more closely tie trade promotion to their vision for category growth. Senior management needs to change the culture of trade promotion to one of category growth.

ROI 11

ROI P&L Retail Brand 11

Strategy Driven

SEPTEMBER 9, 2011

Many people do not typically think of metrics and accounting as roadblocks to innovation, yet you call these out as potential problem areas. Yet for the small handful of companies that have managed to drive growth consistently – even through tough times – the payoff is great. Net present value [NPV] is a case in point.

Innovation 50

Innovation NPV Business Model Constraint 50