In the CEO Afterlife

DECEMBER 27, 2014

For more on the 80/20 rule, complexity, and the power of strategic focus, download a free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World. Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'

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Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

APRIL 23, 2012

I ’m an extremely competitive person. As a kid in sports, I played my heart out, hated my opponents and cried when I lost. Admonished by my mother and father for unsportsmanlike behavior, I eventually matured and forged a stiff upper lip in defeat. But behind the façade, the agony gnawed my gut – it still does.

Power 208

Power Sports Competitive Advantage Advertising 208

In the CEO Afterlife

DECEMBER 7, 2014

Like many giants, Kraft has thrived by doing more with less , thanks to several acquisitions and the ensuing power of clout. For more on strategic sacrifice check out the free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

JUNE 4, 2013

Carlsberg’s latest commercial, Carlsberg Puts Friends to the Test is equally powerful. Creative such as this is the vehicle to extend Carlsberg’s life cycle in every market in which it competes. Knowing that its days were done as a big brand, I recommended a niche strategy. Back then, big beer marketers hated niche strategies.

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Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leadership.

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CEO Company Rogers Human Resources 242

In the CEO Afterlife

JANUARY 14, 2015

In Do Less Better , I discuss several disciplines and examples of successful focus and sacrifice as it applies to leadership, strategy, marketing, branding and culture. Rudderless leadership and morose cultures will eventually bring a company to its knees. Coherence is the critical performance component. .

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Power Brand Marketing Strategy 100

Strategy Driven

NOVEMBER 10, 2020

Therefore, you should let the marketing agencies do their job, preventing you from future stress and frustrations. Social media is one of the powerful tools to market your business. If you want to improve your business’s social media presence, hiring online marketing companies is your best option.

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Marketing Company Audience Media 122

Lead on Purpose

FEBRUARY 1, 2014

How can you plan marketing strategies and capital spending without a wide-angle view? 3. Power of Positive. You’ll be more successful using the power of a positive outlook to motivate others and keep your own perspective clear. Tip 3 (the power of the positive), is illusive for many PMs. Lose a client?

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Succession How To Delegation Tips 160

In the CEO Afterlife

MARCH 1, 2016

That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

ExactHire - Leadership

FEBRUARY 21, 2022

This helps employers track the effectiveness of recruitment marketing strategies, like print and other display content. QR codes provide a tremendous amount of data with a quick, simple scan.

Learning Curve 98

Learning Curve Audience Transportation Bottom-up 98

In the CEO Afterlife

OCTOBER 3, 2011

Leadership. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. There may be many styles of leadership, and some will hinge on the state of the business. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. In the CEO Afterlife.

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CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. A modern jingle could be much more allusive or even ironic than the direct propaganda of yesteryear while still tapping the power of music to. Leadership. In the CEO Afterlife. Main menu Home.

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CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

JULY 26, 2011

Leadership. We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power dried our clothes. We used a push mower powered by a human being. We exercised by working hard; we didn’t need a health club to run on treadmills powered by electricity. Leadership.

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CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. megawatts of green electricity, equivalent to powering 1,500 homes. 3. In combination, these two power generation systems have reduced the grower’s CO2 emissions by 16.9 Leadership. In the CEO Afterlife. About John.

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CEO Productivity Products Company 112

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Leadership. In the CEO Afterlife.

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CEO Comparison USP Brand 239

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Vulture Culture, Alan Parson’s musical composition told the story of a person’s struggle for money, fame and power. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

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Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Herein is the power of the mind to create the persuasive call to action. My pattern is posting every Monday, on leadership, strategy, marketing and life. Leadership. In the CEO Afterlife. Main menu Home.

Brand 245

Brand Merchandising Entrepreneur Audience 245

ExactHire - Leadership

FEBRUARY 21, 2022

This helps employers track the effectiveness of recruitment marketing strategies, like print and other display content. QR codes provide a tremendous amount of data with a quick, simple scan.

Learning Curve 52

Learning Curve Audience Transportation Bottom-up 52

HR Digest

MAY 18, 2023

These powerful tools empower HR professionals to safeguard sensitive information, mitigate risks, and preserve the integrity of their organizations. A well-crafted NDA template is a powerful tool in HR’s arsenal, enabling them to navigate the intricacies of confidentiality. What is a non-disclosure (NDA) agreement?

Compliance 52

Compliance Information Sample Follow-up 52

Tony Mayo

MARCH 23, 2010

Within a few weeks of working with Tony, I accomplished the following: Committed to a series of improvements in my sales process and marketing strategy, that eventually lead to one million dollars in leads. Recommitted to a meditation practice, which I have continued. © Tony Mayo except as otherwise noted Client Comments.

Mayo 132

Mayo Executive Coaching Newsletter Execution 132

In the CEO Afterlife

APRIL 24, 2017

Strategy tells you what not to do. The power of the do less better strategy is its capacity to keep thinks a simple and uncluttered from production and distribution all the way to sales, marketing, and service. Surprisingly, the small guy doesn’t need deep pockets to co-exist with powerful multi-nationals.

Company 177

Company Apparel Competitive Advantage Long-term 177

Lead on Purpose

NOVEMBER 4, 2009

Filed under: Purpose , Product Management / Marketing Tagged: | opportunities , career advancement , flexibility « A new Leadership Development Carnival Book Review: The Three Laws of Performance » Like Be the first to like this post. love your site and marketing strategy.

Taylorism 150

Taylorism Taylor Ethics Godin 150

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But in the end, the line was so strategically powerful, that I went with it and for many years it solidified Nabob as Canada’s leading brand. Leadership. In the CEO Afterlife. Main menu Home.

Brand 196

Brand CEO Marketing Proposal 196

You're Not the Boss of Me

FEBRUARY 27, 2011

John C Maxwell once said, “ Leadership is Influence ”. To be clear, Leadership through influence is not a topic that can be discussed or “put to bed” to anyone’s satisfaction through one blog post, or even a thousand. It’s a very simple statement and one that has oft been repeated. But, we have to start somewhere right?

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Influence Leadership Participative Marketing Strategy 48

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Leadership. In the CEO Afterlife. Visionary.

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CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

FEBRUARY 4, 2015

I’ll start with leadership. The same argument can be made for strategies. The path upon which I am walking is the one paved by powerful corporate cultures and shared employee values. The power they exert from impregnable patents and scale economies is providing unprecedented sales and earnings growth.

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Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

OCTOBER 18, 2015

Leadership does not begin the when you step upon the first rung of the management ladder. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed. We’ve seen the power of teamwork. But, leadership isn’t always directing others.

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Report Career Discount Mentor 100

In the CEO Afterlife

MARCH 14, 2011

Leadership. by John • March 15, 2011 • Life , Marketing • 2 Comments. When computers came along, I learned to use one, but as a means to an end; for me the computer was a fancy typewriter rather than a power tool of communication and enlightenment. Leadership. In the CEO Afterlife. Main menu Home.

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CEO Brand Technology Human Resources 112

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. Leadership. In the CEO Afterlife. Main menu Home.

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CEO Innovation Education Brand 133

Tanveer Naseer

FEBRUARY 5, 2013

Evaluate your leadership If you don’t improve your leadership skills, there is little chance your business can improve. Being a great leader begins with a self-analysis of your leadership ability. In order to have effective employees, your business first has to have effective leadership, and this starts with the owner.

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Succession Bottom-up Marketing Operations 240

In the CEO Afterlife

MARCH 19, 2012

Mega companies will be broken up into smaller pieces for a plethora of reasons, the most important being the need to regain strategic control, to find singularity of purpose and to reinvent the powerful concept of the specialist (versus the generalist). Working from home will decline.

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CEO Competitive Advantage Teamwork Marketing 204

Women on Business

JANUARY 15, 2011

Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

AUGUST 29, 2011

Leadership. Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Leadership. In the CEO Afterlife.

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Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. In this post, I compare the ineptitude of BP against the leadership of Rudy Giuliani during a much bigger crisis. How do retired CEO’s spend there time when the power and the glory is gone? ” Self-assessment is never easy.

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Blog Mission Statement Strategic Planning Brand 222

Lead Change Blog

MAY 29, 2020

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. With this in mind, the Coronavirus outbreak arguably represents an opportunity for growth and innovation, and good leadership will be central to ushering this in.

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Innovation Leadership Long-term Technology 236

In the CEO Afterlife

MAY 1, 2012

Innovation starts with leadership. The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. Will they be able to do it? One thing is certain; the place to start is the corporate culture. Magic can’t happen in cultures that don’t worship innovation.

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Mission Statement Innovation Committee CEO 222