Remove 2013 Remove Advertising Remove Innovation Remove Technology
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Tribal or Transformational? How to grow your startup when new business rolls in

Strategy Driven

As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. We used the tribal concept when we created a new video-focused advertising company, AdKarma. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Don’t forget that business is a leap of faith.

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How Local Governments Are Using Technology to Serve Citizens Better

Harvard Business Review

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. The ones who are really innovating aim bigger. Innovation in Cities. Insight Center.

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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Advertising is producing better results than the old method of personal solicitation,” the article reported. Weiss wrote about the “new age of self-selection and self-service” and how pre-selling, branding, and advertising would eliminate the need for traditional salesmen. (To

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Disrupting the Gaming Industry with the Same Old Playbook

Harvard Business Review

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. Some MMOG professional teams players can command six figure salaries, thanks to the finance provided by corporate sponsorships and advertising. No sponsors or advertisers invested in it.

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How Google Has Changed Management, 10 Years After its IPO

Harvard Business Review

If you only read one piece, make it this one by David Garvin in 2013 , on how Google sold its engineers on management. How Google innovates. Bala Iyer and Tom Davenport attempted to “reverse engineer” Google’s innovation machine in 2008. The first step to innovating like Google, they argue, is patience.

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Four Ideas for Creating Mobile Strategy

Harvard Business Review

Mobile technology presents all marketers with a tantalizing proposition. While many of these strategies apply both within and outside the consumer packaged goods industry, there is no secret sauce and all marketers should ask themselves what their unique mobile framework should be in 2013, and beyond. Monetize mobile media?.

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The Industries Apple Could Disrupt Next

Harvard Business Review

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. Apple has seemingly served as an anomaly to the theory of disruptive innovation.