Harvard Business Review

JANUARY 20, 2015

What, another clarion call urging executives to fundamentally rethink their business models through digital technology? Yet huge opportunities exist in using digital technology to evolve your business model by rethinking your existing products, economic models, and digital assets. The business media have had no shortage of these.

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” They leverage technology in innovative ways.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv This all sounds splendidly disruptive: new technology-enabled social media redefining what we think of as sport.

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

MAY 28, 2013

This is a large and growing audience whose needs aren''t being met by traditional desktop experiences. If you''re trying to reach specific audiences, you can''t afford to ignore mobile-only users. Online marketing Strategy Technology' For their personal, always-on connected device, these people choose to rely on their mobile.

Content 12

Content Audience Marketing Strategy Report 12

Harvard Business Review

JANUARY 19, 2015

Platforms can easily scale to serve gigantic audiences, and their lucrative possibilities beckon to established players that are often called “publishers.” It’s not technologically difficult for publishers to add platform-like elements, and vice versa. But these differences are largely cultural.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Yet 2013 annual industry performance data from Cambridge Associates shows that venture capital continues to underperform the S&P 500, NASDAQ and Russell 2000. Last year I spoke at a conference to an audience of VCs.

Venture Capitalist 17

Venture Capitalist Asset Management Rate of Return Industry 17

Harvard Business Review

FEBRUARY 5, 2013

— Oreo Cookie (@Oreo) February 4, 2013. This was a big, albeit unplanned moment, but the beauty of real-time content is that there's always something interesting happening in the world, and always an audience who cares about it. No problem. twitter.com/Oreo/status/29.

Advertising 9

Advertising Power Brand Media 9

Harvard Business Review

NOVEMBER 18, 2013

David Carr, at The New York Times , summarized the industry’s precarious position as follows: “Producing serious news is an expensive enterprise with a beleaguered business model, one that remains tied to the tracks as a locomotive of splintered audiences and declining advertising hurtles toward it.” ( The New York Times ; October 20, 2013).

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

SEPTEMBER 11, 2013

Audience fragmentation. The top 250 apps on Android and iOS have a total audience of 52 million people — equivalent to the reach of three primetime shows on broadcast television. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Audience fragmentation. The top 250 apps on Android and iOS have a total audience of 52 million people — equivalent to the reach of three primetime shows on broadcast television. According to the 2013 Maritz Loyalty Report, 91 percent of customers in loyalty programs are likely to download a loyalty program app.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

MAY 18, 2015

Research has shown that executives with social CEOs say their CEOs’ social media presence makes them feel inspired (52%), technologically advanced (46%), and proud (41%). For example, even in 2013, Scottish fashion brand Lyle & Scott put out a call for a new CEO on Twitter. Companies don’t want to be left behind.

Media 8

Media CEO Video Chief Executive Officer 8

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. To understand this rapid scaling relative to other landmark consumer electronics, consider this: It took 38 years for the radio to reach an audience of 50 million consumers, 13 years for television, four years for the Internet, but only two years for the iPhone.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

NOVEMBER 4, 2015

” App store research, which I collected in my book, Apponomics , reveals only 5% of apps accounted for 92% of downloads in 2013. They will need to be more flexible than ever and know exactly who their audience is and how to best reach them. First, there is something I call the “Discovery Dilemma.”

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy.

Industry 9

Industry Wireless Advertising Content 9

The Horizons Tracker

FEBRUARY 5, 2020

Listening to the breathless commentary surrounding technologies such as AI and robotics and one could be minded to believe that technology is transforming life as we know it on a scale never seen before. in 2013, compared to 2.5% in 2013, compared to 2.5% The need to disseminate technology. in 1992.

Innovation 106

Innovation Productivity Products Technology 106

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. Since many of these businesses come out of Silicon Valley it is easy to think the largest risk is the underlying technology or competition.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche. But there's a debate about just what, exactly, the advertising industry means by "native advertising."

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

DECEMBER 31, 2013

Editorial driven approaches at MIT Technology Review and Fast Company can trip over hype (recall how Fast Company in 2009 named “Team Obama” its most innovative company ?). You can even give a hint – two of the three are technology companies from America’s West coast, and one is from Asia.

Innovation 9

Innovation Company Supply Chain Business Model 9

Harvard Business Review

JANUARY 23, 2018

Because they can connect content and audiences in ways that broadcasters never could. Instead of focusing solely on offerings with surefire mass appeal, these platforms can take a chance on unique content because they can deliver that content directly to the best audience.

Creativity 8

Creativity Project Audience Content 8

Harvard Business Review

APRIL 27, 2015

Corporate tweeters need to know that they aren’t just promoting a brand or solving a problem: they are performing for an audience, supporting customers throughout their journey, and even, subtly, selling. Empathic tweeters are gender neutral or reflect the gender of their audience. This shouldn’t be surprising.

Company 8

Company Airlines Brand Analysis 8

Harvard Business Review

JULY 21, 2016

“Nobody appreciates being surprised or not having enough time to think through a new thing,” Shalett told audiences at LinkedIn’s FinanceConnect conference in 2013. At the beginning of any project, she advises asking yourself, “Who’s going to need to know all the things we’re thinking about doing?

Innovation 8

Innovation Team Compliance Retail 8

Harvard Business Review

OCTOBER 3, 2017

The first concerns the challenge of creating the meaningful use program for the HITECH Act when I served as national coordinator of health information technology from 2009 to 2011, at the beginning of the Obama administration. Two personal stories illustrate these points. They had incentives to do so, but they could easily refuse.

System 8

System Skills Health Care Constraint 8

Harvard Business Review

JUNE 14, 2013

Ultimately, however, we hope for more than merely sales or action: we want to build a relationship with our audience. According to a 2013 survey by Nielsen, "Nearly 60% of women use Facebook/access Facebook multiple times a day on their device/computer compared to approximately 45% of men." It''s her phone. It''s a delicate push.".

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Great Leadership By Dan

MAY 29, 2014

the environmental crisis, increased individualism and value pluralism, digitization, demographic change and technological convergence. Old dogs need to learn new tricks To be agile, leaders must accept new technologies they do not always understand and cannot control. It’s no longer lonely at the top. It can’t be.

Leadership 244

Leadership Globalization Maturity Agility 244

Harvard Business Review

JANUARY 5, 2017

Media companies are experiencing an extreme form of competition that comes with digital technologies: Everyone is a media company today. Each of these factors, individually, means that ratings or page views — the size of the audience — matter a lot for media firms. Rowling, sales rose to over one million.

Media 11

Media Advertising Fixed Costs Content 11

Harvard Business Review

JULY 25, 2016

Thanks to the pace of change in information technology over the last quarter century, we have been conditioned to believe that a single innovative company driven by a visionary entrepreneur can change the world. And since 2013, the share of U.S. That entrepreneurial mentality is stitched into the fabric of 21st-century America.

System 8

System Entrepreneur Telecommunications Policies 8