Remove 2013 Remove Bottom-up Remove Development Remove Marketing
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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Best practice only caught up with the great thinker’s ideas in the 1990s. Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Culture Counts

Leading Blog

I was struck not only by their disciplined approach but also by their freedom to discover, develop and design within broad operating parameters—conditions I did not typically associate with large, for-profit corporations. Michigan), is president of Eich Associated , a marketing and public relations consulting firm. Eich , Ph.D.

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Ready, Set, GOals!

Women on Business

10 minutes of web surfing led to a few sound musings on this topic, and though I generally aspire to craft my own take when writing, I landed on a webpage that I couldn’t pass up sharing. Thrilled, disappointed, not surprised, scared, hopeful… Finally, jot down your magic number for 2013.

Goal 265
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How Leaders Build Employee Loyalty In The Most Trying Times

Tanveer Naseer

Companies are, of course, not exactly known for offering up thirty or forty years of employment, a gold watch and pension plan. Organizations preoccupied with short-term, bottom line thinking often view their employees as little more than resources to be hired, fired, and manipulated as the need arises. Times have changed.

Loyalty 243
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Fail Forward Fast

Tim Milburn

The good news is that, culturally, failure is not as shameful as it once might have been — it’s become almost commonplace for an individual to lose his job, to see her business go belly-up, or to file for bankruptcy (either in business or personally). In today’s fast-paced world, new technologies change industries overnight.

Magazine 106
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Recommended Resources – Look At More

Strategy Driven

Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.