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The Role of Visuals in Marketing: Photos Edition

Strategy Driven

Using high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image. Photos are a powerful marketing tool that can help businesses capture the attention of their target audience and effectively communicate their message.

Marketing 120
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 2: Trust.

Marketing 261
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The Guide to Market Analysis & How It Can Help Your Business Improve

Strategy Driven

Regardless of its size, your business needs market research and analysis. These two are the core of any marketing or business plan you’ll ever create – or pursue. What Is Market Analysis? There’s a lot you can learn if you perform a market analysis. What’s the size of your target market? Industry research.

Analysis 122
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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

The Digital Transformation of Construction Marketing Traditional marketing methods like billboards and cold calling have been the go-to strategies for construction companies for decades. Targeted Audience: You have precise control over who sees your ads. It’s a powerful platform to reach a wide and engaged audience.

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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

B2B 144
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Have You Outsourced Your Marketing Yet?

Strategy Driven

When was the last time you took a close look at your marketing efforts? It’s one of the most important aspects of your business and when you don’t create the right marketing strategy, you’ll struggle with your branding and attracting new customers. What happens, though, if your in-house marketing team isn’t up to scratch?

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How To Develop A Powerful Leadership Style

Rich Gee Group

PRESENCE How you are viewed (and consistently graded) by your audience - superiors, peers, subordinates, vendors, and clients. INTERACTION How you associate with others and transform based on your audience. If you don’t market your accomplishments, no one will notice, and you will fade into obscurity.