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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Benchmark Your Feedback Step 8. Why is marketing important for your business?

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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

By benchmarking activities and accomplishments against planned objectives, then the company has a barometer of its previous phase and an indicator of its next phase. Keep the vision grounded in reality through benchmarked measurements. The review and benchmarking phases of one process constitute the pre-work and research for the next.

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StrategyDriven Enterprises Launches an Online Business Performance Assessment Forum

Strategy Driven

StrategyDriven Enterprises, LLC announced the launch of an online business performance assessment forum; providing innovative thought leadership and collaboration opportunities to help executives and managers better assess the performance of their business operations. Consider leaving a comment! All rights reserved.

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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

Examine and benchmark the reasons and results. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. How does it compare with the business you can or will generate? Budget it each year. Associate with those who feel similarly.

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The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

Strategy Driven

Continuous quality improvement means that we benchmark accomplishments and set the next reach a little further. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. There is no such thing as perfection. About the Author.