article thumbnail

StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. Online and Outage Work Management. About StrategyDriven.

article thumbnail

Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

article thumbnail

Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Benchmark Your Feedback Step 8. Why is marketing important for your business?

article thumbnail

The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

By benchmarking activities and accomplishments against planned objectives, then the company has a barometer of its previous phase and an indicator of its next phase. Keep the vision grounded in reality through benchmarked measurements. The review and benchmarking phases of one process constitute the pre-work and research for the next.

article thumbnail

Complimentary Resource – Big Data is Talking. Are You Listening?

Strategy Driven

Embedded videos feature Gerry McCartney, CIO of Purdue University and Jeremy Burton, Chief Marketing Officer of EMC with Bill Cook, President of EMC’s Greenplum Division. And a quick survey provides benchmarking between CIO peers. Complimentary Resource – Data Quality: A Survival Guide for Marketing.